What is your job in Communications?

20Years Communications Book Kevin PopovicThe field of communications is broader than most think. And the people that work within the field are very different one from another. Before we can understand the answers we have to understand the people that are providing them, their roles in their company, and their parts in the communications process.

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic



Alexander V. Taratov says:

November 15, 2010 at 7:10 pm

Communication professionals’ role is to develop the internal communication strategy to foster a strong communication culture within the organization by creating a two-way flow of information that moves information from the top to the bottom and then moves feedback up to the top. Their role is to create a work environment where all employees are informed and working toward the same goals through clear direction for everyday activity. Communication professionals enable all employees to be able to articulate the company’s mission, values, and goals and support business objectives. They promote a clear, shared understanding of change processes and gain commitment for change as well as counteract unnecessary employee anxiety about change.They help companies use the power of effective communications with employees to succeed and achieve improved business results. Communication professionals bring out the “inner communicator” in non-communicators. They enable others to do their jobs better.


Dorian Biegay says:

November 16, 2010 at 3:28 am

My job entails communicating on a global level which means adapting the message to local markets while maintaining overall brand integrity. This is accomplished by factoring in creative, legal, distribution, and territory specific marketing parameters all of which can sometimes be easily integrated — and sometimes not!


Terry Clark says:

December 3, 2010 at 5:00 pm

President, CEO and Janitor. Pretty much sums up my working title. When you are one of 1.5 (on a good day) you do it all and then some. But I only work 1/2 days… and I get to pick which 12 hours I want to work each day, too. Still, making pictures is the best job in the world. Other than secret agent, that James Bond dude is cool.


Lorenzo Bevilaqua says:

February 1, 2011 at 4:55 pm

I am a freelance photographer who works for a variety of clients in the communications industry whether it be for television networks like CNN, corporate communications departments such as Time Warner, The McGraw-Hill Companies, the YMCA Retirement Fund, or travel companies such as Norwegian Cruise Lines. My photographs help these companies promote their various products and agendas, and get their ideas across. I also sometimes find myself in the position of educating a client as to how to use my skills to further their aims.


Lorenzo Bevilaqua says:

February 28, 2011 at 5:43 pm

I have just posted photographs, and a brief story about meeting Anthony Hopkins while shooting for CNN. The story can be accessed by clicking on the “Information and Stories” link on my website at http://www.lorenzobevilaqua.com. Any thoughts or critiques that you might care to share with me would be greatly appreciated. Thank you.


Hunter A. Homistek says:

February 12, 2013 at 6:21 pm

I am the Arts & Entertainment editor at the Daily Athenaeum and a featured columnist at BleacherReport.com. I deliver articles and news on a daily basis–I am a messenger carrying a specific, targeted letter. Knowing how to cater to your audience while still maintaining the integrity of your articles is vital in my field, and I look forward to learning more as these videos progress.

What struck me most in this first video is the sheer range of specialties that the term “communications” covers. The video was designed to show this, saying “the field of communications is broader than most think,” and I think it accomplished that goal marvelously. From graphic designers to photographers to composers, etc., the video clearly demonstrated how almost everyone conveys a message in some way. Because of this, it is able to highlight the importance of delivering that message properly and effectively, and I expect the upcoming videos to be of great assistance for me on these fronts.


Leave a comment