The Ideahaus® Name and Origin of the Logo

The name “ideahaus” is actually the second name for the business.

Originally called “kevin popovic image design”, the name was changed the first year after more people began contributing towards the creative product.

The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell into our clients office, “those idea guys are here!” The second part (haus) came from experiences we had in the South Side (Pittsburgh) studio. With a street level entrance and a decor that mirrored any Real World set new arrivals would walk in then leave, calling us on the phone saying that they entered the address given but it looked like someone’s house, so they left. The alternate spelling, which has proven challenging and confusing over the years, was selected to demonstrate we could do something different than expected and still communicate the concept

Ideahaus LogoThe logo is the shadow behind the light bulb, a well-known icon form ideas and concepts. We took what was behind the “concept” since we were behind the ideas.

Ideahaus® is a registered trademark of Ideahaus, LLC. All rights reserved.

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Goods and Services | IC 035. US 100 101 102. G & S: Business communication consulting services; creative and strategic consultation services regarding development and production of marketing, advertising, social media, and branding campaigns for others; advertising, corporate identity, marketing, business communications, and publicity services for others via proprietary development processes; Design and development of online marketing activities for others; design and development of marketing and publicity events for others; project management services in the field of marketing, creative marketing design, branding, advertising, public relations and event planning in promotion of the goods or services of others; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Analysis of advertising response. FIRST USE: 19920500. FIRST USE IN COMMERCE: 19920500

IC 041. US 100 101 107. G & S: Educational services, namely, conducting seminars in the field of communications and distribution of training materials in connection therewith. FIRST USE: 19960500. FIRST USE IN COMMERCE: 19960500

IC 045. US 100 101. G & S: Online social networking services provided through a community website. FIRST USE: 20090500. FIRST USE IN COMMERCE: 20090500

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