We almost eliminated this question after learning that none of us has ever made a single mistake in the last 20 years. Seriously, contained in this section is 20-years worth of what not to do, something that should prove invaluable to young and old industry practitioners alike. If you’re not making mistakes, you’re not trying hard enough..
From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic
2 Comments
Dorian Biegay says:
November 16, 2010 at 3:51 am
The biggest mistake any communication practitioner can make is assuming that what they are communicating is what is actually being perceived/heard. You also need to really listen to feedback, both positive and negative.
Hunter A. Homistek says:
February 14, 2013 at 3:06 pm
I think the biggest mistake I have made is assuming that what I want to say is what I am actually saying. Sometimes things make sense in your head (you are, after all, the one projecting your message), but the audience needs more detail/explanation to make the connection you made. If you fail to properly explain yourself, your message is lost, and your article is worthless.