The biggest mistake practitioners make?

20Years Communications Book Kevin PopovicWe almost eliminated this question after learning that none of us has ever made a single mistake in the last 20 years. Seriously, contained in this section is 20-years worth of what not to do, something that should prove invaluable to young and old industry practitioners alike. If you’re not making mistakes, you’re not trying hard enough..

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic

2 Comments

Dorian Biegay says:

November 16, 2010 at 3:51 am

The biggest mistake any communication practitioner can make is assuming that what they are communicating is what is actually being perceived/heard. You also need to really listen to feedback, both positive and negative.

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Hunter A. Homistek says:

February 14, 2013 at 3:06 pm

I think the biggest mistake I have made is assuming that what I want to say is what I am actually saying. Sometimes things make sense in your head (you are, after all, the one projecting your message), but the audience needs more detail/explanation to make the connection you made. If you fail to properly explain yourself, your message is lost, and your article is worthless.

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