The biggest mistake businesses make?

20Years Communications Book Kevin PopovicWe figured it wouldn’t be fair to impose on 20 industry professionals who invested a lot of time and effort in this project and not give them an opportunity to bitch a little. But they didn’t. Instead, they shared some very valuable insights in to what businesses can do to make our relationships as mutually beneficial as can be.

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic


Dorian Biegay says:

November 16, 2010 at 3:55 am

The biggest mistake many businesses make, particularly in the entertainment industry, is losing focus on what you want to accomplish. It’s very important to get all the ducks in a row and make sure all departments and decision makers are on the same page, whether it’s to actually make a movie or create the marketing campaign.


Hunter A. Homistek says:

February 14, 2013 at 4:17 pm

The biggest mistake I have noticed with businesses’ communication is a failure to extend the conversation with customers. Sometimes a business will post a promo, a picture, etc. to its Facebook wall or on Twitter and customers will comment, only to have no reply. In that case, the business looks money-hungry and selfish, which is not necessarily a bad thing, but at least engage your readers and act like you care.


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