The marketing flavor of the day is so misunderstood. It’s not an end in and of itself, but a means to a larger integrated world. Everyone has to be there, even if they don’t know where there is or even what it is. But we’ll help you make sense of it and show you how it fits in the scheme of things, no matter how goofy “tweeting” sounds.
From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic