The biggest challenge in Social Media?

20Years Communications Book Kevin Popovic

The marketing flavor of the day is so misunderstood. It’s not an end in and of itself, but a means to a larger integrated world. Everyone has to be there, even if they don’t know where there is or even what it is. But we’ll help you make sense of it and show you how it fits in the scheme of things, no matter how goofy “tweeting” sounds.

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic


Diana Dugina Dugina says:

November 18, 2010 at 8:56 pm

Who has the time to “read” it all?


Todd Liss says:

December 6, 2010 at 7:51 pm

The biggest challenge like Diana said is keeping on top of the changes. Technology changes, user preferences change, companies goals change and the biggest challenge is to keep on top of all of them at the same time. This is also one of the reasons why I enjoy working in social media so much. This constant evolution makes the space very interesting to work in and even more rewarding to do well in.

I also think that with clearly defined goals and processes, keeping on top of the space is both easier and more beneficial for us as marketers and our clients.


Kameir says:

December 6, 2010 at 11:49 pm

Measuring ROI.


Hunter A. Homistek says:

February 14, 2013 at 4:58 pm

Creating a noteworthy message is the biggest challenge in my eyes. Any eight-year-old with a computer or smartphone can access social media. What makes your message worth my time?

In that light, I think keeping quality at a premium is the biggest challenge.


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