The biggest challenge in Multimedia?

20Years Communications Book Kevin Popovic

It’s so easy, a caveman can do it. Technology makes everyone a writer, producer, director, DP, grip, gaffer and on/off camera talent. Making it relevant, making it good, and putting good, qualified people behind the initiative is something that you cant get at The Apple Store. See for yourself with our learned guests.

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic

One Comment

Hunter A. Homistek says:

February 14, 2013 at 4:40 pm

Brian Bronaugh makes the point that I feel close to. Being a “jack of all trades” is increasingly necessary with modern technological advances. With almost every professional in the field at least somewhat proficient with a variety of software, it comes down to who can master the most trades and who knows how to best utilize them.

Simply knowing how to use these tools is no longer sufficient.

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