The biggest challenge in Media?

20Years Communications Book Kevin Popovic

There are more channels than ever. And we’re not talking about on cable or Dish Network. But while that may be the case, we think there are some great insights to be shared from seasoned media professionals who have seen it all going back to the dawn of radio. Okay, maybe not that far, but you get the idea. Same message, bigger medium.

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic

2 Comments

Eric Schmitt says:

July 29, 2010 at 12:31 pm

Biggest media challenge will be mastering the combination of continued media fragmentation coupled with permission-based media consumption, especially with the younger generation as they will carry this combination forward for generations. You can buy whatever targeted TV show or cable network you want to reach a very specific audience, but viewers can and do Tivo or DVR the show and skip the commercials. The same can be said of digital media when buying rich media and placing it on targeted websites. More and more, the consumer will select when they want to be communicated to and the challenge is both being there when they are ready and being there with relevant material that is of benefit to the consumer at that specific moment.

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Hunter A. Homistek says:

February 14, 2013 at 4:57 pm

The biggest challenge for me is understanding how audiences want to receive their message. Sure, there are channels and pipelines everywhere, but how do you select the right one for your audience? Do you spam each one? Perhaps, but that seems to cheapen the message in my eyes. I think we need to keep a close eye on statistics and continue to monitor how people like to receive their messages. In a few years, we will have a much clearer picture. For now, we’re the “guinea pigs” who are helping the future.

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