The biggest challenge in Marketing?

20Years Communications Book Kevin Popovic

We all have our stories. Whether out of necessity or out of a lifelong desire to get into this business, you have to start somewhere. So we took ourselves back to the beginning the moment of truth, the big bang, the epiphany, the admonition from our folks to get a job or else and we caught a glimpse of our austere beginnings.

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic

3 Comments

Chauncey Smith says:

May 17, 2010 at 11:41 pm

To me, this segment was highly engaging and provacative because of the wide variety of perspectives and comments shared by the panelists about their biggest concerns in Marketing.

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Christopher Evans says:

May 20, 2010 at 3:50 am

“Cutting through the clutter of a crowded marketplace, reaching shorter attention spans, and battling a prolonged global economic downturn. Marketers today face consumers who expect more than great products or service; they expect honesty and more return on investment. Technology makes it easier to research before making a buying decision, which forces service providers to bring their A-Game every time. The solution is to go back to the basics — concentrate your efforts on making your product/service the highest quality, rapidly and consistently repair relationships, and if your pricing is on the higher-end of the spectrum, you must bring demonstrated value.”

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Hunter A. Homistek says:

February 14, 2013 at 4:27 pm

As Kevin noted, understanding your audience is a key component of successful marketing. Without a (smartly) targeted audience, your message becomes worthless.

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