The biggest challenge in Advertising?

20Years Communications Book Kevin Popovic

No big surprises here as technologies change and the markets continue their roller coaster rides, and budgets continue to be cut while demands and expectations continue to be increased. But then, what do you expect? To some extent, today’s challenges are yesterday’s challenges, just packaged with flashier wrapping paper.

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic


Dorian Biegay says:

November 16, 2010 at 4:07 am

The biggest challenge in both advertising and marketing is, as usual, staying one step ahead of competitors and the demo you’re trying to reach. The other challenge is to evaluate the effectiveness of your campaign with the inclusion of internet, new media and iPhone technologies. Not easy.


Kevin Popović says:

July 6, 2011 at 11:03 pm

I continue to see credibility as the main issue in Advertising. Style aside, most of the audiences we’re trying to reach are skeptical, to say the least. Shoving a pack of lies in front of them only feeds the perception that we’re lying to them. “We’re number 1” is bullshit; there wasn’t a contest and you didn’t win.

You don’t have to lie to your prospects, and your customers will find out when you do. Then what?


Hunter A. Homistek says:

February 14, 2013 at 4:22 pm

There are ads everywhere. As Bill Flanagan noted, our worlds are cluttered by ads, products and services. How does a company make its ad stand out?

I think customers are somewhat jaded to advertising, and I personally respect a company more that doesn’t spam me with ads everywhere I go. If your product is good, I will buy it. If it sucks, don’t try to tell me it’s good, because I can conduct three minutes of Google research and find out through forums and unbiased reviews that you’re lying. After that, your ad money was wasted.


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