An Ideahaus® COMM Plan™ is a detailed document that addresses how you will strategically communicate with your target audience to achieve your goals: a 10,000-foot view of how a business integrates communications across all channels to its target audiences, providing a demonstration of strategy—in advance—for consideration, including hours, costs, and resources required. Shared throughout the company, everyone works from the same page to execute the tasks necessary to complete the actions that bring it closer to reaching its goals. The letters in the acronym depict the focus of each step: Channels, Opportunities, Messages, and Models. Day-by-day, a communications plan helps keep everyone on task, on schedule, and on budget. When used with an active project management system (like Basecamp) that supports desktop, laptop, tablet or mobile—everyone (internal and external) can have constant access to the plans, calendars, contacts, and files that they need to perform. Coupled with project management, measurement and reporting, a well-designed communications plan steers the ship toward success. Month-by-month, a communications plan accounts for dozens of projects and directs hundreds of purposeful messages. Each project is scheduled and assigned tasks and responsibilities. Monitoring these tasks over time can identify meaningful information and realistic metrics so that at any given point, a confident answer can be given to the critical question, “How are we doing?”
Somebody executed a well-thought-out plan.
A COMM Plan™ is a proven process model, based on best practices, to facilitate the development of an integrated marketing communications plan.
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Learn how Ideahaus Communications Planning can help your business.