Somebody executed a well-thought-out plan.
A COMM Plan™ is a proven process model, based on best practices, to facilitate the development of an integrated marketing communications plan.
An Ideahaus® COMM Plan™ is a detailed document that addresses how you will strategically communicate with your target audience to achieve your goals: a 10,000-foot view of how a business integrates communications across all channels to its target audiences, providing a demonstration of strategy—in advance—for consideration, including hours, costs, and resources required. Shared throughout the company, everyone works from the same page to execute the tasks necessary to complete the actions that bring it closer to reaching its goals.
The letters in the acronym depict the focus of each step: Channels, Opportunities, Messages, and Models.
- Channels: Selecting the channels of communications utilized to communicate with the audience (i.e., Advertising, Marketing, Social Media)
- Opportunities: Identifying the opportunities within each channel to reach the audience (i.e., print ad, customer survey, Twitter account)
- Messages: Creating messages for each opportunity that maps actions to goals (i.e., advertise product to create interest, collect survey info for product development, share photos to build audience)
- Models: Developing process models for each channel based on the messages and opportunities (i.e., applying information and insight to create
Save Time, Save Money, Communicate Better
Day-by-day, a communications plan helps keep everyone on task, on schedule, and on budget. When used with an active project management system (like Basecamp) that supports desktop, laptop, tablet or mobile—everyone (internal and external) can have constant access to the plans, calendars, contacts, and files that they need to perform. Coupled with project management, measurement and reporting, a well-designed communications plan steers the ship toward success.
“Ideahaus really helped us get a communications strategy established and took the reigns in implementation. Their knowledge is compelling.”
David Inns, CEO, GreatCall
“Ideahaus’ insights into business dynamics are focused through the lens of communications. My business has taken a quantum leap.”
Greg Godek, Bestselling Author
“This is part of a whole system—and it’s streamlined, not just random. This program is a different approach than most businesses are used to, and I’m really happy I did.”
Dorian Quinn, Simple Wellness
“As we have progressed thru each step of the process it became clear that our Ideahaus was concerned about our issues, and acting like our Director of Communications.”
Harvey Pollack, The PT Services Group
“We knew each month what we were getting into, and how much it was going to cost, and had some metrics of evaluating how we did. It was nice to know that everything was taken care of.”
Wayne Levy, Equity Funding Group
Month-by-month, a communications plan accounts for dozens of projects and directs hundreds of purposeful messages. Each project is scheduled and assigned tasks and responsibilities. Monitoring these tasks over time can identify meaningful information and realistic metrics so that at any given point, a confident answer can be given to the critical question, “How are we doing?”
Learn how Ideahaus Communications Planning can help your business.