How do you define Communications?

20Years Communications Book Kevin PopovicBlindfold five people, station them around an elephant, and then have them describe what they’re encountering. You’d think that a question like this would engender that kind of outcome. Not so with our intrepid 20. What we do and how we define it was outlined with remarkable consistency and clarity – like we all had the same dictionary.

amazon-125From 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons by Kevin Popovic

2 Comments

Guy Arceneaux says:

December 14, 2010 at 1:02 am

Engagement and relevance are my key words these days. And since we really only have 6 seconds to engage initially, it better be timely and relevant.

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Hunter A. Homistek says:

February 13, 2013 at 6:04 pm

I think you nailed it, Kevin. Communication is simply a message between two (or more) people. I also like how you mentioned the distinction between synchronous and asynchronous communication. That is a valid point that I had not considered, but the idea of asynchronous communication is incredibly relevant in the online world.

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