Attitudes on the use of Social Media in Healthcare Communications Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1 Abstract Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in […]

Published in the Journal of Communication in Healthcare 2010 Vol. 3 No. 2 Abstract This article will examine high yield opportunities for healthcare and healthcare related companies to consider when evaluating the potential for social media within their integrated marketing communication plans. There is a considerable and justifiable amount of perceived risk for any healthcare organization when evaluating the […]

Did you ever wonder how much influence you really have? I did. When I heard about The Influence Project sponsored by Fast Company to find the most influential person online I was slightly intrigued, if nothing else to find out if, and where, I may rank given my extensive work over the last number of years in the social […]