Target And Tailor Your Messages With Data-Driven Insight Like all marketers, you use demographics, psychographics – even location – to shape and segment your marketing. We all want to learn more about our customer, but have you ever stopped to consider which aspects of your customer journey are explained by customer data? In a conversation […]

Automation Is No Substitute For Strategy Advances in digital technology, auction-based media, analytics, and big data have leveled the playing field for challenger brands and the marketing middle class. But marketing automation will only get you so far. Companies need an airtight plan to best leverage marketing automation to create points of genuine engagement and […]

How To Drive Authenticity, Relevance, And Transparency Whatever your business, the top priority today has to be to improve the customer experience. Customers’ expectations are changing with access to more information, and they’re getting used to having a louder voice in your marketplace. If you can’t give them a reason to stay then they will […]

Marketers have historically worked to get noticed in the marketplace – it’s the nature of their role on the teamIdentifying that next big thing, before the competition, can mean the difference between being a market leader or a never-was. Advancements in technology over the years have helped marketers reach more customers in pursuit of market […]

Remember when sales were built on personal relationships with customers? I do. My grandmother sold shoes for a living. For 30 years families went to see Dorothy Popovic at Jackson’s Shoe Store in Hopewell, Pa every time they needed a pair of shoes: a church holiday, the first day of school, a wedding, a new […]

Excerpts from the book, Satellite Marketing: Using Social Media to Create Engagement by Kevin Popović available online from CRC Press. There are thousands of social media authors, experts, consultants, mavens and gurus. Some of them are self-proclaimed, preaching on top of a soapbox about the wow and now of social media. Others have earned the right to preach and […]

On May 5, Ideahaus will turn 25. On the same day in 1990 my daughter, Haley, was born. She brought a light into my life like I had never had before, and she also brought me purpose. I didn’t have a lot of money, and I was working as an assistant producer for a guy who […]

The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed the first year after more people began contributing towards the creative product. The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. […]