We all have our stories. Whether out of necessity or out of a lifelong desire to get into this business, you have to start somewhere. So we took ourselves back to the beginning the moment of truth, the big bang, the epiphany, the admonition from our folks to get a job or else and we […]

To paraphrase our answers, the biggest challenge in design is the lack of it. OK, there’s a lot more to it than that. Face it, not everyone is visual, as they say. So the patience displayed by our respondents is probably as noteworthy as their own talents and their collective ability to solve the problems […]

So much of our industry has become commoditized, from music production to video production to Internet marketing to development for the Internet itself. There’s almost nothing we do these days you can’t get out of a box – with the exception of the insights, dedication, talents and experience of a few very special people. From 20YEARS […]

It’s so easy, a caveman can do it. Technology makes everyone a writer, producer, director, DP, grip, gaffer and on/off camera talent. Making it relevant, making it good, and putting good, qualified people behind the initiative is something that you cant get at The Apple Store. See for yourself with our learned guests. From 20YEARS Communications: […]

What, exactly, is public relations, anyway? And what isn’t it? Lines these days are becoming so blurred and the culture has reduced so much of the perception of PR down to its spin cycle that we think you’ll find it refreshing to hear from real PR professionals about the challenges they face as they try […]

Challenges? What challenges? You mean studios in the box, music in the can, photos that are just a click away and a DIY culture fueled by YouTube and Flickr are a bad thing? We think we have a few folks who have a thing or two to say about that. Production isn’t dead, it’s just […]

There are more channels than ever. And we’re not talking about on cable or Dish Network. But while that may be the case, we think there are some great insights to be shared from seasoned media professionals who have seen it all going back to the dawn of radio. Okay, maybe not that far, but […]

The marketing flavor of the day is so misunderstood. It’s not an end in and of itself, but a means to a larger integrated world. Everyone has to be there, even if they don’t know where there is or even what it is. But we’ll help you make sense of it and show you how […]

It was hard finding anyone to say anything other than the Internet, but we did get one or two which on their own are worth clicking “play” to see. Again, we think we’ve found substantial support for the overall notion that the more things change, the more they stay the same. See if you don’t […]

You tell us, because we certainly don’t know (for sure) though we think we do, which is why this section is worth a look-see. Robert Frost’s admonition in his poem, The Road Not Taken, espouses the value of taking the road less traveled. We couldn’t agree more. Check out some of our own trailblazers and […]