We all have our stories. Whether out of necessity or out of a lifelong desire to get into this business, you have to start somewhere. So we took ourselves back to the beginning the moment of truth, the big bang, the epiphany, the admonition from our folks to get a job or else and we […]

It’s not a job, it’s an adventure. Okay, so it’s also a job. Still, we were amazed to discover that no matter how jaded it’s possible to become over two decades of immersion in this industry that most of us still like it. Love it even. Admit to it even. And wouldn’t trade the last […]

Blindfold five people, station them around an elephant, and then have them describe what they’re encountering. You’d think that a question like this would engender that kind of outcome. Not so with our intrepid 20. What we do and how we define it was outlined with remarkable consistency and clarity – like we all had […]

Everybody has a process whether its a five-part process, a 10-part process or in the case of our more account-driven folks, a 50-part process that we couldn’t include herein due to time constraints. The one thing we discovered was that process is important, it helps us to replicate our successes and, if you don’t have […]

We all come from different walks of life within the communications industry. So it’s no surprise that how we communicate is influenced by who we are, who were communicating to, the demands of our particular industry and the goals of our businesses and our client partners businesses. One thing stands out however. We’re all in […]

For all of us, learning is a lifelong pursuit. And that was reflected here, big time. As the industry changes, as the market changes, as technology changes, as clients and consumers and the very foundation of what we do changes, we’re constantly being challenged to learn even more. A lesson our group has obviously taken […]

We almost eliminated this question after learning that none of us has ever made a single mistake in the last 20 years. Seriously, contained in this section is 20-years worth of what not to do, something that should prove invaluable to young and old industry practitioners alike. If you’re not making mistakes, you’re not trying […]

We figured it wouldn’t be fair to impose on 20 industry professionals who invested a lot of time and effort in this project and not give them an opportunity to bitch a little. But they didn’t. Instead, they shared some very valuable insights in to what businesses can do to make our relationships as mutually […]

No big surprises here as technologies change and the markets continue their roller coaster rides, and budgets continue to be cut while demands and expectations continue to be increased. But then, what do you expect? To some extent, today’s challenges are yesterday’s challenges, just packaged with flashier wrapping paper. From 20YEARS Communications: 20 Leaders, 20 Questions, […]