How To Drive Authenticity, Relevance, And Transparency Whatever your business, the top priority today has to be to improve the customer experience. Customers’ expectations are changing with access to more information, and they’re getting used to having a louder voice in your marketplace. If you can’t give them a reason to stay then they will […]
Marketers have historically worked to get noticed in the marketplace – it’s the nature of their role on the teamIdentifying that next big thing, before the competition, can mean the difference between being a market leader or a never-was. Advancements in technology over the years have helped marketers reach more customers in pursuit of market […]
An open letter to the slackers in my social business network. Admittedly, this post started as a rant on the lack of effort put into many of theLinkedIn profiles I see everyday in my own social network. As an active user with nearly 5,000 connections and a come-and-go member of 47 groups I get around. […]
Remember when sales were built on personal relationships with customers? I do. My grandmother sold shoes for a living. For 30 years families went to see Dorothy Popovic at Jackson’s Shoe Store in Hopewell, Pa every time they needed a pair of shoes: a church holiday, the first day of school, a wedding, a new […]
Excerpts from the book, Satellite Marketing: Using Social Media to Create Engagement by Kevin Popović available online from CRC Press. There are thousands of social media authors, experts, consultants, mavens and gurus. Some of them are self-proclaimed, preaching on top of a soapbox about the wow and now of social media. Others have earned the right to preach and […]
On May 5, Ideahaus will turn 25. On the same day in 1990 my daughter, Haley, was born. She brought a light into my life like I had never had before, and she also brought me purpose. I didn’t have a lot of money, and I was working as an assistant producer for a guy who […]
Attitudes on the use of Social Media in Healthcare Communications Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1 Abstract Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in […]
I caught up with Kevin Popovic, founder of Ideahaus, a creative communications agency with studios in Pittsburgh and San Diego, to ask about his new book (release date: TODAY!) 20 Years Communications: 20 Leaders, 20 Questions, 100s of Lessons, about the changes in the communications industry. In our interview, he offers some great advice for writers and all those interested […]
The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed the first year after more people began contributing towards the creative product. The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. […]
Welcome to HausCalls™ – insights and prescriptions from Ideahaus® on problem topics in communications, hosted by Kevin Popovic, Communications Director for Ideahaus®, and author of Satellite Marketing: Using Social Media for Business. On today’s call, we have Chauncey Smith, past Brand Manager extraordinaire at GlaxoSmithKline, Chief Sales & Marketing Director at ScienceMedia, and now Chief Marketing Officer at MarketSmith Services. We also have Keith Hall, […]
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