Ideahaus is expanding, and we need a great Copywriter. A creative communications agency with offices in San Diego and Pittsburgh, Ideahaus helps clients figure out what to say and how to say it to their target markets. Currently, we’re helping a national franchise client accomplish this goal, and we need your help. Ideahaus is currently […]

The NutriMost™ “Because…” Campaign 2016: The Reason People Get Started There’s been a lot of change in a short amount of time for our client, NutriMost™, as we continue to help build their brand and increase sales. The logo has been updated to new shades of purple and green to better display in all types […]

Predictive Modeling To Better Understand The Customer Customer information that you may already be collecting can be used to find useful insight through predictive modeling. Now, this doesn’t mean all data: it means relevant data. When applied properly, predictive modeling can identify marketing opportunities previously unseen, and impact a business far outside the department. It […]

Deliver A Premium Customer Experience By Collaborating Across Departments Organizations across the board are seeing the need for increased collaboration across departments. In a recent study from Forrester, 86% of CMO’s surveyed said they were seeing much more consultation from their peers on business issues, and 76% saw their role increase in decision making. “The […]

Building A Stronger Brand—Now That Your Customers Have The Power To Define It As customers have more control over their experience with an organization, it inevitably affects the way we manage a brand. Customer standards are rising, and they seem to be demand more engaging, valuable, and respectful marketing from brands. Customers are now able […]

How to Maximize ROI And Protect Your Name On Social Social media has become second nature for the modern brand, but many companies are discovering the dark side of social. Fake accounts, spam, hacks, and compliance violations can damage a brand, undermine investments in social, and threaten a company’s credibility. According to Nexgate General Manager […]

Give Customers A Voice For A Fresh Approach To Marketing Storytelling isn’t a new way to make content, but it is a new way of thinking about marketing campaigns and a different approach to branding. Jeremy Goldman of Firebrand suggests, “There’s a balance between telling the story and being in the story. How do you […]

Don’t Push Messages, Build Relationships Trends in content marketing have lead to the development of all types content, both by format and by subject matter. Depending on the goal of your content marketing you could develop one type of content, but depending on your customer you may very well develop another. “Surprisingly,” says, Firebrand Founder […]

Target And Tailor Your Messages With Data-Driven Insight Like all marketers, you use demographics, psychographics – even location – to shape and segment your marketing. We all want to learn more about our customer, but have you ever stopped to consider which aspects of your customer journey are explained by customer data? In a conversation […]

Automation Is No Substitute For Strategy Advances in digital technology, auction-based media, analytics, and big data have leveled the playing field for challenger brands and the marketing middle class. But marketing automation will only get you so far. Companies need an airtight plan to best leverage marketing automation to create points of genuine engagement and […]