The Most Urgent Challenges As a Marketer: How To Drive Authenticity, Relevance, and Transparency
Authentic Digital Engagement: Automation Is No Substitute for Strategy
Be More Precise: Target and Tailor Your Messages with Data-Driven Insight
Connect Through Your Content: Don’t Push Messages, Build Relationships
Storytelling for Success: Give Employees and Customers a Voice for a Fresh Approach to Marketing
From The Author
“These people are not sitting in the ivory tower – they are leading their troops into battle for market share, and they’re winning.
Each story has real people doing real things. No widgets, no fake companies, no mythical cities. This is straight from the people who are living the trends we’ve heard about, and their stories can help prepare us for what comes next for our brands.
The view I had from the top of this summit was outstanding, and I’m encouraging you to join me in seeing what I see from my perspective. Download the ebook, read their stories, learn what comes next in the evolution of marketing and the customer journey.”
About Kevin Popović
Kevin Popović is the Founder of Ideahaus, an award-winning creative communications agency with studios in Pittsburgh and San Diego named “Best Boutique Agency.”
He is the author of “20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons,” (Transmedia) and “Satellite Marketing: Using Social Media to Create Engagement” (Productivity Press).
Popović teaches Creativity & Innovation at Kevin Popovic San Diego State University and has been named one of the “Top 15 Most Influential Educators in Digital Marketing.”