The Idea Behind Ideahaus.
What’s the big idea? Insights, innovation and inspiration drive ideas. No surprise; every agency you speak with will tell you the same thing. Except we’ve been doing this in one way, shape or form for more than 30 years.
Face it, some regard the notion of data driving the work akin to the discovery of fire. It’s not. Sure, channels change, allowing for exponentially better targeting. Technology changes and makes things better, faster, smarter and more efficient. We have new tools and platforms at our disposal that allow us to surgically reach and deliver specific audiences.
But our job is fundamentally the same as it was three decades ago. Yours, too. Turn insight into ideas. Creatively. Effectively. Cost efficiently. And put people on your business who will learn it, shepherd it and work with you passionately to grow it.
That’s the idea behind Ideahaus. And it’s not a new idea. It’s just a big one. Welcome.
Sound strategic foundations are set in insight and ideas. Experience leverages that learning, creating strategies that deliver.
Creativity is more art than science. Story. Imagery. Craft. Instinct. Automated platforms can’t replace carbon-based talent or experience.
Targeting strategies and the work to the specific needs of clearly defined audiences is the key to engagement, motivation and conversions.
Our Work At Work.
Clearly Defined Problems. Smarter Solutions.
Client Comments: Don’t Take Our Word For It.
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A Step-By-Step Process For Delivering Results.
1. EXPLORE
The longest journey begins with a single step. For us, it’s about immersion in your brand. And about interrogating it until it confesses its weaknesses. What’s your “why?” How do we communicate it? And to whom?
2. PLAN
As experienced brand and campaign strategists, we develop marcom plans that leverage data to deliver. Plan the execution. Execute the plan. Fundamental, if you have the right team to do it.
3. EXECUTE
Whether developing a brand or executing a campaign, our work is informed and funded in the who, what and why of that brand. It’s about connecting along every level of the purchase funnel.
4. ANALYZE
What’s working? More importantly, what’s not – and why not? From traditional, panel-based empirical research to leveraging state-of-the-industry analytics, our team has a proven record of successes.
5. DELIVER
On time. On budget. On point. When you put it all together, that’s really what it all comes down to. And it’s what it’s always come down to for us. Truly, the more things change, the more they stay the same.
