Our Approach

“Satellite Marketing is a communications strategy designed to connect the people of an organization with its target markets using social media sites and services.”

Every sale begins with a conversation. So it’s logical that the more people you talk with, the more sales you can create. And people are out there connecting and talking like never before, using things like Facebook, Twitter, LinkedIn and so on.  How do you join them?

Plan & Schedule of Social Media

We’ll show you how Satellite Marketing provides a framework for using the profiles and functionality of:

• (s)ocial networks
• (vid)eo sharing
• (p)hoto sharing
• (m)icor-blogging
• (e)vents
• (bo)okmarking
• (ppt)sharing
• (v)ideo streaming
• (w)idgets
• (m)iscellaneous
• (b)logging

Developed properly and strategically scheduled, each of these can act as a marketing sub-stations, or “satellite.” Deployed intelligently, this becomes the perfect platform for a professional sales and marketing campaign.

Here’s how it works:

1. Utilize Social Media, Networks and Services for Sales & Marketing

Establishing a social media presence for your business or organization means presenting yourself as a member of each community (through your profile) and as a participant (through your actions within the community).  All of your marketing messaging, including:

•    tag lines
•    logos
•    product images
•    advertising headlines
•    brochure content
•    email offers
•    video
•    press materials
•    event schedules

can be applied purposefully to the common form fields found in user profiles and company profiles; name, company, about me, email, image (user icon), links, etc.

2. Develop Relationships with Prospects, Customers, Industry and Media

Social media has fundamentally changed the common perception of what a relationship is.  Online ‘friendships’ or “connections” can be just as influential when it comes to the decision-making process as the relationships with off-line co-workers, neighbors, family members, and so on. Satellite marketing facilitates creating these different relationships by presenting a crafted presence in front of the right groups of people.

3. Change the Sales Machine to a Customer Relationship

In lieu of intrusive marketing, each category, even each site, has a unique process for participation. At its core, Satellite Marketing incorporates many of the key concepts familiar to you from a relationship marketing perspective. Your success at creating and maintaining profitable relationships is directly dependent upon your behavior in the environment.  It is essential to have an awareness of netiquette, protocol — you could even call it strategy.

4. Promote the Sampling and Sales of Products and Services

Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist.  Social media is among the fastest growing forms of communication today, with users connecting online for both personal and professional purposes.

Print, Radio, Outdoor, Video and Web

5. Supplement Traditional Media Planning with Social Media Planning

Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct mail and outdoor advertising.  The goal is to expand the reach of the organization and enhance the results by creating relationships.

6. Increase Brand Awareness, Participation, Engagement, Reach and Audience

When planned properly, “social media planning” accounts for the same demographics, psychographics, frequency and impressions as conventional media planning. These Satellite-borne communications have greater credibility and frequency than traditional media, resulting in an enhanced impact upon the target market(s) of a product or service. Inherent in the model is the opportunity of a customer relationship.

7. Reply to Emerging Trends, Crises, and Opportunities

Social media sites often share common underlying technologies (RSS, API, widgets, plugins, etc) that enable them to inter-connect and share between each other. This interconnection can broadcast content to an opt-in audience, share and distribute content to a clearinghouse, and multiply marketing efforts exponentially.