The Use of Social Media to Increase Social Capital

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The term “social capital” is new to a lot of us, but the concept isn’t. We’ve grown up with friends that we could call up in a pinch and ask to watch your kids, or cut your grass, or borrow $20 until payday. And they do it. Why? Because you have history, a relationship, and you’ve earned the right to ask your friend to do what friends do. Sociologists call this “social reciprocity”…

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Executives Workshop @ UCP: Using Social Media to Sell

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[ June 24, 2009; 8:00 AM to 12:00 PM. ] While supporting UCP Pittsburgh, your executive team can understand social media and how businesses are using it to develop prospects and create sales. After this workshop you will be able to make informed decisions about your social media, understand the technology behind it, and how you can develop a strategy for sales and marketing.

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