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Helping Companies Communicate to their Markets to create Sales and build Brands.
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Posts Tagged ‘Sony’

Case Study: Recruitment for Electronics Manufacturer

By ideahaus • May 13th, 2008 • Category: Advertising, Branding, Collateral, Creative, Marketing, Public Relations

“This work was the single biggest successful effort we ever did, until the Radio hit the following month.” - Director of PR, Sony Electronics
Situation: We worked with the Director of Public Relations of an Electronics Manufacturer in the business of building large-screen television sets sold throughout the world.

Critical Business Issue: Although a market leader, the [...]