ideahaus : creative + intelligence

Helping Companies Communicate to their Markets to create Sales and build Brands.
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Posts Tagged ‘sales’

Survey: How Does Your Business Create Customers?

By kp • Aug 13th, 2008 • Category: Advertising, Branding, Collateral, Corporate Identity, Features, Internet, Marketing, Multimedia, Public Relations

Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]


Case Study: Support Web Site for Consumer Healthcare Sales Reps

By ideahaus • May 13th, 2008 • Category: Case Study, Creative, Features, Internet, Multimedia

“This strategy helped us to address our greatest communication challenges, and project a return on our investment within the first year.” - Director of Medical Sales Training, GlaxoSmithKline
Situation: We worked with the Director of Training within an international consumer healthcare manufacturer that develops and markets consumer healthcare products.

Critical Business Issue: It was taking one-to-two [...]