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Posts Tagged ‘print’

Case Study: Branding a Volunteer Program for Global Metals Manufacturer

By ideahaus • Jul 30th, 2008 • Category: Branding, Case Study, Collateral, Corporate Identity, Public Relations

“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]


Great Acoustics, Lousy Seats

By ideahaus • May 14th, 2008 • Category: Advertising, Creative, Marketing, Public Relations, Spicing Up The Show

“For a good time call Carmina Burana!”
This full-page ad for the local symphony - aimed, of course, at a youth audience - was preceded by a 1/4 page teaser of just the “for a good time” graffito. “They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his [...]


Making Sex Look Cool

By ideahaus • May 14th, 2008 • Category: Advertising, Creative, Public Relations

“As founder and creative director, Popovic says what he’s always hoped to do is simple: “I want to make things look cool.”
In the world of nightclubs, getting different cultural factions to party together is about as difficult as bringing the Serbs and the Croats to the same table. Pittsburgh has its share of black clubs, [...]