Popović @ CBI: Understanding What’s Next in Consumer Focused Marketing

kevin-popovic-satellite-marketing-cbi

[ June 25, 2009; 9:45 AM to 10:30 AM. ] CBI’s 2nd Annual Bio/Pharmaceutical Forum on Emerging Media Optimization for Consumer-Focused Marketing scheduled for June 25-26, 2009 in Philadelphia, PA.  Kevin Popovic (kp) will be presenting two days at the conference, including;

Panelist on the session tentatively titled, “Understanding What’s Next in Consumer Focused Marketing in Order to Best Plan for Market Opportunities”

Web 2.0 has become [...]

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Case Study: Support Web Site for Consumer Healthcare Sales Reps

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“This strategy helped us to address our greatest communication challenges, and project a return on our investment within the first year.” – Director of Medical Sales Training, GlaxoSmithKline
Situation: We worked with the Director of Training within an international consumer healthcare manufacturer that develops and markets consumer healthcare products.
Critical Business Issue: It was taking one-to-two years [...]

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