ideahaus : creative + intelligence

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Posts Tagged ‘Ideahaus’

Iota Delta Alpha: A fraternity of creatives?

By kp • Sep 29th, 2008 • Category: Case Study, Creative, Education, Ideahaus, Public Relations, Uncategorized

When you get to college, there are a couple of things you learn right out of the gate. First, where to keep your stuff. Second, where the girls keep their stuff. Third, fraternity houses throw the best parties. There was something about planning for my future, but I don’t remember that.
That being said, there are [...]



Case Study: Online Ads Expand Customer Use for OTC Icon

By ideahaus • Sep 28th, 2008 • Category: Advertising, Case Study, Creative, Increasing Product Sales, Internet, Marketing

“TUMS is trusted and proven – a “friend” to every type mother (and developing baby) at every stage of pregnancy (before, during and after).  We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” - TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as [...]



The Ideahaus® Name and Logo

By kp • Jul 30th, 2008 • Category: Branding, Collateral, Corporate Identity, Creative, Ideahaus, Public Relations

The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell [...]



Play well with others.

By kp • May 14th, 2008 • Category: Advertising, Corporate Identity, Creative, Ideahaus, Multimedia, Public Relations

What if you could work from wherever you chose? You could work when you wanted to, or as you needed, on projects you wanted to work on, with people you wanted to work with? And you got do research, and you got to work with the client, and when you wanted to, you could try new things? What if there was a place that did things this way? And what if there were more of them?



The Ideahaus Mantra

By kp • May 14th, 2008 • Category: Branding, Creative, Ideahaus, Marketing, Worth Watching

“It is our purpose to create; to exploit information and technology for the purpose of developing the most innovative methods of communication.”
Our mantra begins, “It is our purpose to create.”
Ideahaus was created as a place to study and develop creative communications for business applications. Our primary focus is to communicate creatively, ergo the tagline, “Creative. [...]