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Helping Companies Communicate to their Markets to create Sales and build Brands.
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Posts Tagged ‘GSK’

Case Study: Online Ads Expand Customer Use for OTC Icon

By ideahaus • Sep 28th, 2008 • Category: Advertising, Case Study, Creative, Increasing Product Sales, Internet, Marketing

“TUMS is trusted and proven – a “friend” to every type mother (and developing baby) at every stage of pregnancy (before, during and after).  We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” - TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as [...]


Case Study: Web Site for Health Benefits Provider

By ideahaus • May 13th, 2008 • Category: Case Study, Creative, Internet

“Any team that can pull it out of the fire 90 days behind deserves to be on our “Preferred Vendor” list.” - Project Manager
Situation: We were working with the Project Manager of an IT Consulting Group specializing in information-based consulting, integration and IT outsourcing services for healthcare, pharmaceutical and other life sciences organizations. They [...]


Case Study: Support Web Site for Consumer Healthcare Sales Reps

By ideahaus • May 13th, 2008 • Category: Case Study, Creative, Features, Internet, Multimedia

“This strategy helped us to address our greatest communication challenges, and project a return on our investment within the first year.” - Director of Medical Sales Training, GlaxoSmithKline
Situation: We worked with the Director of Training within an international consumer healthcare manufacturer that develops and markets consumer healthcare products.

Critical Business Issue: It was taking one-to-two [...]