Survey: How Does Your Business Create Customers?
By kp • Aug 13th, 2008 • Category: Advertising, Branding, Collateral, Corporate Identity, Features, Internet, Marketing, Multimedia, Public RelationsPeter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]
