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Posts Tagged ‘Case Study’

Ideahaus: The Next Generation Company

By ideahaus • May 14th, 2008 • Category: Advertising, Creative, Marketing, Public Relations

“What we’ve done is abolish the traditional business model. We’ve cut the cord,” says Kevin Popovic, the 36-year-old Founder, President, and primary creative force behind Ideahaus.
There is a company in Pittsburgh that has no office. It has no bills. It offers no benefits. It doesn’t even have a steady payroll. How does it get away [...]



Great Acoustics, Lousy Seats

By ideahaus • May 14th, 2008 • Category: Advertising, Creative, Marketing, Public Relations, Spicing Up The Show

“For a good time call Carmina Burana!”
This full-page ad for the local symphony - aimed, of course, at a youth audience - was preceded by a 1/4 page teaser of just the “for a good time” graffito. “They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his [...]



Making Sex Look Cool

By ideahaus • May 14th, 2008 • Category: Advertising, Creative, Public Relations

“As founder and creative director, Popovic says what he’s always hoped to do is simple: “I want to make things look cool.”
In the world of nightclubs, getting different cultural factions to party together is about as difficult as bringing the Serbs and the Croats to the same table. Pittsburgh has its share of black clubs, [...]



Ideahaus Brief: Interesting Concept…

By ideahaus • May 13th, 2008 • Category: Case Study, Creative, Education, Ideahaus, Marketing, Uncategorized

“What happens when a client hires you to do a job then tells you how to do it?”
The moral of the story, “Can’t we all just get a long”, serves as a battle cry for those of us just trying to do what you paid us for.
No offense ;-)
Credits: Kevin Popovic, Jeff Wood.
Length: 4.15
Disclaimer: The [...]



Ideahaus Awards

By ideahaus • May 13th, 2008 • Category: Advertising, Branding, Collateral, Corporate Identity, Creative, Internet, Marketing, Multimedia, Public Relations

“If you’re able to make a living in this business, doing what you’ve always wanted to do, then you’ve already won.”
The following are some of the awards and recognitions Ideahaus® has been fortunate enough to receive:

2002 American Corporate Identity: GlaxoSmithKline / Medical Sales Division Corporate Identity
2002 American Corporate Identity: Jobsite.com Corporate Identity
2002 American Corporate Identity: [...]