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Posts Tagged ‘business’

Bullish on Himself

By ideahaus • Aug 20th, 2008 • Category: Education, Ideahaus, Public Relations

The Pittsburgh Business Times interviewed Ideahaus’ Kevin Popovic about investing in yourself and learning from your mistakes.
Bullish on Himself: Popovic puts his funds in his companies
“When it comes to investing, Kevin Popovic banks on himself. “Its a gamble everyday, said Mr. Popovic.
Outside of a mutual fund, his holdings are three companies he’s involved in; his [...]



Survey: How Does Your Business Create Customers?

By kp • Aug 13th, 2008 • Category: Advertising, Branding, Collateral, Corporate Identity, Features, Internet, Marketing, Multimedia, Public Relations

Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]



Ideahaus: The Next Generation Company

By ideahaus • May 14th, 2008 • Category: Advertising, Creative, Marketing, Public Relations

“What we’ve done is abolish the traditional business model. We’ve cut the cord,” says Kevin Popovic, the 36-year-old Founder, President, and primary creative force behind Ideahaus.
There is a company in Pittsburgh that has no office. It has no bills. It offers no benefits. It doesn’t even have a steady payroll. How does it get away [...]