ideahaus : creative + intelligence

Helping Companies Communicate to their Markets to create Sales and build Brands.
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Posts Tagged ‘Branding’

Case Study: Building a Dealer Brand with Sports and Event Marketing

By ideahaus • Sep 3rd, 2008 • Category: Advertising, Branding, Case Study, Marketing, Multimedia

“We teamed up to help brand Spirit Harley as THE H-D Shop in Pittsburgh through event marketing and branding. Ideahaus was able to see the big picture and really think outside of the box, and not get satisfied with doing things the way they had been done in the past. I know those are cliches, [...]



The Ideahaus® Name and Logo

By kp • Jul 30th, 2008 • Category: Branding, Collateral, Corporate Identity, Creative, Ideahaus, Public Relations

The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell [...]



Case Study: Branding a Volunteer Program for Global Metals Manufacturer

By ideahaus • Jul 30th, 2008 • Category: Branding, Case Study, Collateral, Corporate Identity, Public Relations

“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]



Case Study: Branding for Executive Recruitment Firm

By ideahaus • May 13th, 2008 • Category: Branding, Case Study, Corporate Identity, Creative

“You know why we this worked? Because people always care what you look like.” - Partner
Situation: We worked with the Partners of an Executive Recruitment Firm specializing in the Real Estate, Construction and Hospitality industries. The Partners share responsibility for the sales and marketing of their services.

Critical Business Issue: As with many new businesses, [...]