Case Study: Branding a Volunteer Program for Global Metals Manufacturer
By ideahaus • Jul 30th, 2008 • Category: Branding, Case Study, Collateral, Corporate Identity, Public Relations“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]
