ideahaus : creative + intelligence

“TUMS is trusted and proven – a “friend” to every type mother (and developing baby) at every stage of pregnancy (before, during and after).  We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” - TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as [...]

The never ending job of advertising: getting eyeballs to our messaging.
But what if they won’t come to us?
A recent article in MediaWeek (Washington Post Eyes Widget Ads) reports the Washington Post is experimenting with using widgets to help target the consumers their advertisers seek. Ken Barbieri, Director of Business Development suggests, “From a strategic sense, [...]

“For a good time call Carmina Burana!”
This full-page ad for the local symphony - aimed, of course, at a youth audience - was preceded by a 1/4 page teaser of just the “for a good time” graffito. “They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his [...]

“As founder and creative director, Popovic says what he’s always hoped to do is simple: “I want to make things look cool.”
In the world of nightclubs, getting different cultural factions to party together is about as difficult as bringing the Serbs and the Croats to the same table. Pittsburgh has its share of black clubs, [...]

“This single campaign helps us demonstrate our product to advertisers and subscribers, two very distinct markets.” - VP of Marketing

The Ideahaus Channel hosted by Veoh.com
Situation: We worked with the VP of Marketing of a Newspaper Publishing Company in the business of publishing and distributing a daily newspaper in a major market.

Critical Business Issue: The publisher [...]