“If you don’t plan your public relations be prepared for your public to run it for you.”
Turn on the nightly news on any given day to watch a company respond to something they were unprepared for. It rarely looks good for the company and looks even worse for the fall guy they throw to the lions.
Or ask any group of consumers if they believe in any of the advertising messages of most advertisers. Ask that same group if they believe what they read as “news”.
And how can you make sure your customers know about all of the charitable efforts your company makes in the community without you telling them?
Public Relations is about planning and managing the way your target audience(s) relate to your business. Its about setting up a plan and strategy – in advance – that helps you address how to provide the public, the media, government, investors – all of them, with the information they need to know. A proper plan includes budgets, time lines, media contacts, tactics, and target market(s).
Ideahaus® has been able to help our clients use Public Relations to communicate to their markets and we’d like to show you how.
As communicators, we use the marketing strategy and communications plan to see where the Public Relations strategies have leverage. And we leverage it. Using different public relations tools, we prepare our clients and their companies for the best and worst of dealing with their markets in the public eye.
- Research
- Strategy
- Media Training
- Media Relations
- Customer Relations
- Release Development
- Crisis Management
We also work with the media to identify editorial schedules, opportunities to contribute, byline articles, appearances. We develop press materials, media kits, audio / video and custom content to support our client efforts.
Want to learn more about Public Relations?
Share your challenges with us and we’ll share with you how our clients have used Public Relations and other communications to address their target markets. Contact us to send an email or schedule a call.
Samples of Our Work
Want to see the range of work we’ve developed for our clients – so far? Please explore this section for portfolio samples of all types of communications.
