“A good battle plan documents all of the soldiers, the tanks and the targets. Without it all you have is a bunch of people running around shooting up the place.”
A marketing strategy is effective only if it succeeds in selling a product or service that people desire and are willing to buy. Therefore, good marketing must create a “proposition,” or set of benefits and real value for the end customer.
Despite the basic nature of this, research shows that only one in three businesses has a written marketing strategy; in companies without a marketing or communications director, that number falls to one in six.
Here’s the problem: Without someone responsible for marketing communications, those opportunities go under-funded, under-utilized and report a poor return on investment. Many companies often reference these poor performances to base future marketing decisions, citing the fact that “It didn’t work the last time, so we shouldn’t invest in that again.”
Ideahaus has been able to help our clients develop their marketing to position their company strategically in their markets and we’d like to show you how.
We work directly with C-level executives, VPs and business owners, and we lead the development process, from research through recommendation of a plan of attack. Utilizing current industry and market data, referencing strategies from other clients and industries, and our experiences in business and academics, we work as part of our client’s team to make informed decisions. As needed, we help manage the strategies and relationships as part of our account responsibilities.
Want to learn more about Marketing?
Share your challenges with us and we’ll share with you how our clients have used Marketing and other communications to address their target markets. Contact us to send an email or schedule a call.
Samples of Our Work
Want to see the range of work we’ve developed for our clients? Please explore this section for portfolio samples of all types of communications.
