HomeWerk™
“HomeWerk™ is a scalable web site planning methodology that has helped our Clients build more successful web sites.”
Over the years, Executives have told us their two biggest challenges in web development were…
- Not knowing what to do when, and
- Maintaining control of their project budget and schedule
HomeWerk™ has helped our clients in a variety of markets develop more successful web sites, and we’d like to show you how.
HomeWerk™ is comprised of three primary tools;
- Project Profile
- Flowchart
- Schematics
Each document has a specific purpose and, through Client Authorizations, serves as a “go/no go” step that provides our Clients and their team control of scope and investment.
At the end of the process our Clients can accurately estimate a budget for design, production, programming and testing. It also enables them to plan an intelligent delivery schedule, allowing them to coordinate with other advertising and marketing efforts.
What if there was a single document that could get your project off the ground?
The Project Profile was developed to include all of the information necessary to discuss a project from a business perspective. The discussion is between the Client and our development team; Project Manager, Information Architect, Programmers, Copywriter, Graphic Designer and Content Developers. The Project Profile documents the basics while providing a mechanism for addressing related references, user demographics and psychographics, content and the information architecture.
What if there was a simple way to test your information architecture?
Our Flowchart, used after the Project Profile, sets the stage for an Information Architecture test, a navigation filter, and a development tracking system. It serves as another communication tool to gather feedback on where the concepts is now – another chance for refinement.
What if you could test your site before you invested in design and programming?
The Schematics are the longest, hardest, most difficult part of the development process. It is also the most critical.
Using the development tracking system established in the Flowchart, this tool uses our Schematic Module™ to facilitate the development of your site by addressing page specifics, including navigation, media, copy, links, data input/output, etc.
The result – a paper version of your web site detailing navigation, communication and functionality. With this information confirmed you can;
- Accurately estimate a budget
- Accurately project a schedule
- Provide a Management review
- Test with Focus Groups
- Begin Technical Development independent of Design
Are you curious how HomeWerk™ applies to a project like yours?
HomeWerk™ has helped our Clients in a variety of markets, and we have prepared a series of case studies that share with you how;
- GlaxoSmithKline Medical Sales
- HealthSync
- Journal of Nursing Jocularity
- Spirit Harley-Davidson
Want to learn more about HomeWerk™?
Share your challenges with us and we’ll share with you how our clients have used HomeWerk™ and other communications to address their target markets. Contact us to send an email or schedule a call.
Samples of Our Work
Want to see the range of work we’ve developed for our clients – so far? Please explore this section for portfolio samples of all types of communications.

