“There’s a difference between a logo and a corporate identity.”
No matter what business your company is in, it has consumers. And as different as consumer preferences can be, there’s one thing that all consumers have in common: They make an immediate judgment based on your appearance.
You look smart, or expensive, or good, or strong, or… what if you don’t get noticed at all?
Properties™ is a corporate identity development methodology developed by Ideahaus to help our clients develop;
- Positioning: Differentiate your organization from its competition.
- Coherence: Present your company clearly, showing the relationship between its parts and the associated benefits for your customers.
- Symbolism: Communicate your organization’s ethos and attitudes to lead the perceptions of your staff, your customers and your market.
This program uses industry best practices and our years of applied research to progress sequentially through;
- Planning; An understanding of the scope of development, establishing the goals and schedules.
- Research; Auditing the company as-is, including its communications, current identity and applications, behavior, and competition. This phase also includes focus group questionnaires for internal and external audiences. Once completed, we’ll present what we’ve learned, and our recommendations for moving forward.
- Development; The development of names for the organization and its subsidiaries or brands, symbol concepts, logo concepts, typeface concepts and color concepts. Each with accompanying research-based justification. Upon an approval of strategy we’ll develop the final “look and feel” of your new identity, presenting this for a final review and approval.
- Introduction & Implementation; A new identity is an opportunity to re-market to your internal and external audiences. A presentation to your internal organization, including the identity origins, target markets, justification and specifications helps your people understand how this affects them, and how it will impact products and services. For external interests, a written plan to address customers, prospects and other key segments insures proper application and execution.
- Management & Maintenance; Post-introduction issues can best be addressed through documentation and examples. A Corporate Identity Guidelines document encompasses all applications, and a designated internal contact (“Identity Police”) transfers responsibility back to your organization.
Please review the Corporate Identity work developed using Properties.
Want to learn more about Properties?
Share your challenges with us and we’ll share with you how our clients have used Properties and other communications to address their target markets. Contact us to send an email or schedule a call.
Samples of Our Work
Want to see the range of work we’ve developed for our clients? Please explore this section for portfolio samples of all types of communications.
