“The average exposure is approximately four seconds, which doesn’t provide much opportunity to say a lot to a prospect speeding down a highway.”
Companies use outdoor advertising – billboards and bus boards – to get their message to large numbers of people. It’s considered a cost-effective support device for multi-channel campaigns and has the ability to target specific markets, in urban environments, as well as suburban communities. The challenge Advertising Directors and Brand Managers tell us they face is that the average exposure is approximately four seconds, which doesn’t provide much opportunity to say a lot to a prospect speeding down a highway.
Our Affiliates and Associates help companies develop outdoor advertising by creating a visual distinction that gets attention and delivers a clear, concise message to help the prospect create a vision of need for their product or service.
We have experience in developing outdoor advertising in 10-sheet, 30-sheet and poster formats and have developed bus boards for exterior and interior applications. We have experience in managing production of paper, vinyl and extensions and can provide traditional “camera-ready art”, as well as electronic files.
Want to learn more about Billboards?
Share your challenges with us and we’ll share with you how our clients have used Billboards and other communications to address their target markets. Contact us to send an email or schedule a call.
Samples of Our Work
Want to see the range of work we’ve developed for our clients – so far? Please explore this section for portfolio samples of all types of communications.
