“Media and frequency being equal, they say the differentiation is the creative – getting something that jumps out and speaks to their markets.”
Industry statistics show that only 1 of 3 advertisements are seen or heard, but 9 impressions are required to get a prospect to act. That means a company must provide 27 advertisements to gain the desired effect: buy, call, send, write. 27 print ads. 27 television spots. 27 radio commercials. 27 outdoor boards. No matter what market you’re in, this level of exposure isn’t cheap.
Most companies tell us they see advertising as a necessary evil. In competitive markets, a constant presence is not an option – as they say, “out of sight, out of mind”. Sustaining that presence, with budgets from 3-10% of the company profits, requires a substantial investment and the return on that investment greatly impacts the success, even the existence, of a company.
Ideahaus® has been able to help our clients develop successful advertising by creating an audible/visual distinction that gets attention, and by delivering a clear message to help the prospect create a vision of need for their product or service.
We’ve worked with products and services in a wide range of markets. We have developed Print for newspaper, magazines and trade publications. We have produced local and national Television commercials and non-broadcast video for events, trade shows and kiosks. Our Radio spots have spoken to young and old in their language, and our Outdoor has covered billboards on highways and buses. Our knowledge of Corporate Identity helps us maintain Branding issues of color, design and style throughout mediums, while our knowledge of the sales methodologies, like Solution Selling®, helps us focus on selling issues that create a vision in the mind of the prospect.
Want to learn more about Advertising?
Share your challenges with us and we’ll share with you how our clients have used Advertising and other communications to address their target markets. Contact us to send an email or schedule a call.
Samples of Our Work
Want to see the range of work we’ve developed for our clients – so far? Please explore this section for portfolio samples of all types of communications.
