“An identity helps companies develop their corporate “face” by helping them understand their markets, exploring strategic options and developing the characteristics of names, logos and icons.”
Consciously or not, a corporate identity (or lack thereof) tells consumers who a company is, and where its products and services fit into the marketplace. Premium or commodity? Unique or parody product? Worth a lot, or not very much at all? These immediate impressions are assigned when the name is heard and its mark is seen.
Companies that invest in the development of a corporate identity are able to gain even more market share by crafting an identity to align with marketing goals, target markets, geographics, psychographics, et al. An investment that generates a return when lesser product classes are skipped over and market access is naturally granted.
Ideahaus has been able to help our clients develop their unique corporate identities to position their company strategically in their markets and we’d like to show you how.
Ideahaus® helps companies develop their corporate identity by helping understand their markets, its application, exploring strategic options and developing the characteristics of names, logos and icons that will represent them.
We’ve specialized in corporate identity development since 1990 and have worked with products and services in a wide range of markets. Our knowledge of other communications vehicles helps us understand related applications and implications of stationery systems, signage, advertising, packaging, marketing collateral, web sites and events. Our work has received prominent awards and recognition, including being published over a dozen times in multiple issues of American Corporate Identity, an annual “showcase of the best corporate identities in the country.”
Want to learn more about Corporate Identiies?
Share your challenges with us and we’ll share with you how our clients have used a Corporate Identity and other communications to address their target markets. Contact us to send an email or schedule a call.
Samples of Our Work
Want to see the range of work we’ve developed for our clients – so far? Please explore this section for portfolio samples of all types of communications.
