Marketing
“How does does your marketing communications strategy track your moving targets?”
Marketing is an ongoing communications process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations. Emphasis on the ongoing.
Marketing tends to be seen as a communications industry, which includes branding, advertising, design, internet, multimedia, public relations and events. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.
Essentially, its the process of creating or directing a series of communications to be successful in selling a product or service that people not only desire, but are willing to buy. Therefore good marketing must be able to create a “proposition” or set of benefits for the end customer that delivers value through products or services.
Consumer Motivation: 7 Reasons Why Customers Buy
- Save Time
- Save Money
- Convenience
- Self-Esteem
- Variety
- Peace of Mind
- Pleasure
With all these being business basics marketing industry reports show that only 1 of 3 businesses has a written marketing communications plan. Companies without a Marketing or Communications Director reported 1 in 6. Without a person designated as “responsible” most marketing communications responsibilities and opportunities go under funded, under utilized and report a poor return on investment. Many companies often use these poor performances to base future marketing decisions, like “it didn’t work the last time, so we shouldn’t do that.”
One of the big concerns we hear from Business Owners, Sales Managers and Brand Managers is their difficulty in managing an ongoing Marketing Communications Plan. Although familiar with their market, their unfamiliarity with the breadth of communications management and development becomes a drain on their primary job responsibilties. Most report their need for a designated person to lead the planning, and be accountable for maintaining and managing over time.
Ideahaus® has been able to help our clients develop successful marketing and communication plans and to help them manage them on an adjunct basis providing;
- Research
- Planning
- Budgets
- Focus Groups
- Strategy
- Management
To learn more about how we can help your company develop a marketing communications plan contact us.
