Tag: survey
Small Businesses Overwhelmingly Adopting Mobile Strategies
According to a survey of businesses conducted by online marketing firm Constant Contact…, small businesses are overwhelmingly adopting mobile strategies. Of the 1,305 organizations that were contacted, 66 percent reported using mobile technologies in some way to promote their business.
That is a full two-thirds of the market that has already adopted some type of mobile strategy, and those who haven’t done so may not be so keen to in the future either. An enormous 65 percent of those businesses without mobile strategies say they do not plan to invest in mobile in the future. The businesses mainly reported an absence of customer interest as the reason for not investing.
Will there be an economic divide in the market between those who are mobile-ready
Attitudes on the use of Social Media in Healthcare Communications
Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1
Abstract…
Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications.
Our research objective is to assess current attitudes of healthcare, pharmaceutical and life sciences executives on the topic.
We conducted an online survey with 107 people from varying positions and perspectives within these industries. From CEO to CIO, from Marketing Director to Brand Manager, respondents are active in their positions, serve primarily the United States, and provide diversity to our sample.
When asked about whether or not marketers should be permitted to use social media to
Survey: How Do Women Use Social Media?
The latest research from the Pew Research Center shows a large gap, almost a 10 percent difference, between men and women when it comes to social media usage. Does that mean the two groups are using the tool in a different manner, as well?
That’s the question communications firm Weber Shandwick, partnered with KRC research…, aimed to find out in their latest study.
The findings of the study, which included more than 2,000 North American women, indicate online women are particularly influential and might deserve more unique attention from marketers.
So, what did the study find?
First of all, 86 percent of the sample group that was interviewed had more than two social media accounts or profiles. Facebook was clearly the most popular
Survey: Consumers More Likely To Share Bad Experiences
Customer experience is one of those terms that is thrown around a lot in the business world, but sometimes it can be difficult to determine how it affects our brands and strategies.
Recently, the Ideahaus Community’s own Raelin Musuraca explained why customer experience is so important and a recent survey further demonstrates the point.
According to the survey of over 1,000 respondents conducted by Dimensional Research and sponsored by ZenDesk…, almost any type of customer experience will change your bottom line somehow.
After ranking customer service as the foremost factor that impacts brand trust, those surveyed made the case why. Following a good customer experience 62 percent of B2B customers and 42 percent of B2C customers reported increasing purchases from a particular vendor. As
Survey: Mobile, Social, and Video Spending to Increase for Most Brands
In Technorati Media’s 2013 Digital Influence Report… the digital spending trends look rather clear. Brands are spending more than they have been and plan to keep doing so.
But what are they spending it on?
Currently, at 41 percent of total digital marketing budget expenditures, the biggest slice pie belongs to display ads. Not only do display ads come in first place when it comes to digital spending, but they also dwarf all other categories.
Online search and video take the next two spots, but only account for 19 and 14 percent, respectively, of total spending. Social advertising and mobile spending account less than 20 percent of the budget combined.
But, while brands are currently spending less in social and mobile, most are preparing to
Are You Emailing Too Much?
The dreaded unsubscribe.
Email marketing is a mainstay of many digital marketing plans, but that doesn’t mean it’s easy.
As all email marketers know getting customers to subscribe, open, and then interact with an email is a serious challenge. However, those customers that do use email marketing campaigns are undoubtedly valuable.
So, let’s say you have a shrinking list of subscribers. What’s going on?
According to a survey conducted by BlueHornet…, an email marketing firm, you might be sending too many emails.
Over 35 percent of respondents cited the frequency of an email program as the foremost reason they hit the unsubscribe button. This is almost a 5 percent increase from the same survey in 2012 when frequency was the second reason, led by
Survey: Attitudes on Social Media in Healthcare Communication (2012)
Last year, we surveyed professionals in healthcare and its related fields on the use of social media. This year, we’re surveying the same audience with the same questions to see what, if anything, has changed.
Background…
There has been a lot of debate over the use of social media in healthcare. As with any discussion, the more facts we have the more informed decisions we can make.
What seems to be lacking in the debate is a clear sense of “What average Americans believe may be appropriate uses for social media by healthcare organizations, if any”.
We invite you to share your current perspective and contribute to our collective knowledge base on the subject. This is a not-for-profit venture that is meant to provide a
Survey: Attitudes on Social Media in Healthcare Communication
There is a lot of debate at the moment over the use of social media in healthcare. As with any discussion, the more facts we have the more informed decisions we can make.
We invite you to share your perspective and contribute to our collective knowledge base on the subject. This is a not-for-profit venture that is meant to provide a source of facts and data for discussion. No individual information will be shared, only aggregated data will be reported.
What seems to be lacking in the debate is a clear sense of “What average Americans believe may be appropriate uses for social media by healthcare organizations, if any”.
Objective
…Assess the current attitudes and perceptions of adults in the US on the opportunities for
What You Don’t Hear Can Kill Your Business | The Value of Listening
Why should you care what they’re saying?
People spend a lot of time talking online. They share their insights, experiences, recommendations and overall thoughts. There is gold in these pieces of information, but you have to listen to get the raw data in your pan to mine that gold. There are nuggets that are sometimes not obvious, and you need to listen in order to find them. The ramifications of not listening can be catastrophic. Dare I say, it could cause your business to fail! …Realize that when people are talking about your product or business, they care enough to share. They could be saying something positive, but they also might be saying something negative. That’s OK because they care enough to complain, which means
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