According to a survey of businesses conducted by online marketing firm Constant Contact…, small businesses are overwhelmingly adopting mobile strategies. Of the 1,305 organizations that were contacted, 66 percent reported using mobile technologies in some way to promote their business.
That is a full two-thirds of the market that has already adopted some type of mobile strategy, and those who haven’t done so may not be so keen to in the future either. An enormous 65 percent of those businesses without mobile strategies say they do not plan to invest in mobile in the future. The businesses mainly reported an absence of customer interest as the reason for not investing.
Will there be an economic divide in the market between those who are mobile-ready
Customer experience is one of those terms that is thrown around a lot in the business world, but sometimes it can be difficult to determine how it affects our brands and strategies.
Recently, the Ideahaus Community’s own Raelin Musuraca explained why customer experience is so important and a recent survey further demonstrates the point.
According to the survey of over 1,000 respondents conducted by Dimensional Research and sponsored by ZenDesk…, almost any type of customer experience will change your bottom line somehow.
After ranking customer service as the foremost factor that impacts brand trust, those surveyed made the case why. Following a good customer experience 62 percent of B2B customers and 42 percent of B2C customers reported increasing purchases from a particular vendor. As
The dreaded unsubscribe.
Email marketing is a mainstay of many digital marketing plans, but that doesn’t mean it’s easy.
As all email marketers know getting customers to subscribe, open, and then interact with an email is a serious challenge. However, those customers that do use email marketing campaigns are undoubtedly valuable.
So, let’s say you have a shrinking list of subscribers. What’s going on?
According to a survey conducted by BlueHornet…, an email marketing firm, you might be sending too many emails.
Over 35 percent of respondents cited the frequency of an email program as the foremost reason they hit the unsubscribe button. This is almost a 5 percent increase from the same survey in 2012 when frequency was the second reason, led by
Why should you care what they’re saying?
People spend a lot of time talking online. They share their insights, experiences, recommendations and overall thoughts. There is gold in these pieces of information, but you have to listen to get the raw data in your pan to mine that gold. There are nuggets that are sometimes not obvious, and you need to listen in order to find them. The ramifications of not listening can be catastrophic. Dare I say, it could cause your business to fail! …Realize that when people are talking about your product or business, they care enough to share. They could be saying something positive, but they also might be saying something negative. That’s OK because they care enough to complain, which means