According to a survey of businesses conducted by online marketing firm Constant Contact…, small businesses are overwhelmingly adopting mobile strategies. Of the 1,305 organizations that were contacted, 66 percent reported using mobile technologies in some way to promote their business.
That is a full two-thirds of the market that has already adopted some type of mobile strategy, and those who haven’t done so may not be so keen to in the future either. An enormous 65 percent of those businesses without mobile strategies say they do not plan to invest in mobile in the future. The businesses mainly reported an absence of customer interest as the reason for not investing.
Will there be an economic divide in the market between those who are mobile-ready
If someone was to ask you how important Google search was to your online marketing strategy, you could likely go on for quite some time about the details.
But what if they asked your how Google search actually worked? If you’re like most people, you’d probably be stumped.
The working parts behind one of the most important tools around today is a mystery to most, but it doesn’t have to be. After all, if you know how something works, the chances of using it to its fullest potential only increase.
The good news is Google is willing to share their process with you. Of course, we’ll never know the actual algorithms and fine details behind the process, but learning the structure of online search is…
A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”…
Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has become a good friend. I’ve coached for Solution Selling, used the strategies at my own company, and participated in one of the first Beta workshop for Storyleaders.
That being said, I think I get a better understanding of the material because I know Mike Bosworth, and I know what he means when he says something.
And although I’ve only met Ben Zoldan a few times including the workshop, his writing style and voice he contributes to their book makes us seem like we been friends for