Tag: strategy
Small Businesses Overwhelmingly Adopting Mobile Strategies
According to a survey of businesses conducted by online marketing firm Constant Contact…, small businesses are overwhelmingly adopting mobile strategies. Of the 1,305 organizations that were contacted, 66 percent reported using mobile technologies in some way to promote their business.
That is a full two-thirds of the market that has already adopted some type of mobile strategy, and those who haven’t done so may not be so keen to in the future either. An enormous 65 percent of those businesses without mobile strategies say they do not plan to invest in mobile in the future. The businesses mainly reported an absence of customer interest as the reason for not investing.
Will there be an economic divide in the market between those who are mobile-ready
How Search Works According To Google
If someone was to ask you how important Google search was to your online marketing strategy, you could likely go on for quite some time about the details.
But what if they asked your how Google search actually worked? If you’re like most people, you’d probably be stumped.
The working parts behind one of the most important tools around today is a mystery to most, but it doesn’t have to be. After all, if you know how something works, the chances of using it to its fullest potential only increase.
The good news is Google is willing to share their process with you. Of course, we’ll never know the actual algorithms and fine details behind the process, but learning the structure of online search is…
Understanding “What Great Salespeople Do”
A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”…
Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has become a good friend. I’ve coached for Solution Selling, used the strategies at my own company, and participated in one of the first Beta workshop for Storyleaders.
That being said, I think I get a better understanding of the material because I know Mike Bosworth, and I know what he means when he says something.
And although I’ve only met Ben Zoldan a few times including the workshop, his writing style and voice he contributes to their book makes us seem like we been friends for
HausCalls: The Future of Pharma Sales and the Role of Social Media
It would behoove the pharma rep of the future to understand how each and every physician that they call on or want to target wants to be engaged.
Welcome to HausCalls™ – insights and prescriptions from Ideahaus® on problem topics in communications. HausCalls™ is hosted by Kevin Popovic, Communications Director for Ideahaus®, and Author of Satellite Marketing: Using Social Media for Business.
On today’s call, we have Chauncey Smith, past Brand Manager extraordinaire at GlaxoSmithKline, Chief Sales & Marketing Director at ScienceMedia, and now Chief Marketing Officer at MarketSmith Services. We also have Keith Hall, past Director of Medical Sales Training at GlaxoSmithKline, VP and National Sales Manager for Auxilium, and today the Director at Leadership …
Satellite Marketing: An Intro to the Process
Satellite Marketing answers the question most businesses are asking, “How can we use social media to sell our products and services?”
Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services. These social media sites and services act as marketing sub-stations, or “satellites”.
Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising. The goal is to expand the reach of the organization and enhance the results by creating relationships….
Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist. Social media is among the fastest growing forms of communication today (site reference), with users connecting
Social Media and The Return of the Customer Relationship
Remember when sales were built on personal relationships with customers? I do.
…
My grandmother sold shoes for a living. For 30 years families went to see Dorothy Popović at Jackson’s Shoe Store in Hopewell, Pa every time they needed a pair of shoes. A church holiday, the first day of school, a wedding, a new outfit, a high school dance, or the first job interview. Whenever they needed shoes they went to see “Dot”.
Mothers were confident that Dorothy would make sure their ever-growing children got the right size – it’s what she did. Men trusted Dorothy to get them a pair of boots that were comfortable and would hold up to the mill floor – that’s who she was. Kids looked forward to a
WWKPD: 5 Social Media Must-Haves for Sales Pro’s
From copiers to medical devices to new cars, I have friends whose job it is to sell a product or service, but they’re not using social media.
I also have a lot of friends who teach sales professionals to be better at what they do. Most with a methodology or process, like my fsales coach Mike Bosworth (Solution Selling, CustomerCentric Selling, Story Leaders…), the art of the sale has become big business because as quotas go up, salesforce roster numbers go down, and in the end pro’s need to sell more.
But regardless of what you sell, or how you sell it, there are some tools of the sales trade that I would not be caught in the field – any
Social Media and The Return of the Customer Relationship: The Fireside Chat
Remember when sales were built on personal relationships with customers? I do.
Then something started to change. There was no customer relationship – only numbered accounts, computers merging data with form fields and bulk postage filling the sales funnel to move the inventory purchased by remote buyers.
Well, things are changing for sales professionals – again. Social media is providing the ability to create a new customer relationship.…
What Bugs Kevin Popović About Your LinkedIn Profile?
What Bugs Kevin Popović About Your LinkedIn Profile: An open letter to the slackers in my social business network.
Admittedly, this post started as a rant on the lack of effort put into many of the LinkedIn profiles I see everyday in my own social network. As an active user with 1,500+ connections and a come-and-go member of 47 groups I get around.
In what is now my third round of revisions, it seems as if this has now become more of a “how-to” on maximizing the impact of your LinkedIn profile on your prospects, your customers and the people inside your industry. But I’m still bugged.
So, what’s the problem?…
The problem is that if you’ve created a profile in a social community how
Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare
This article will examine high yield opportunities for healthcare and healthcare related companies to consider when evaluating the potential for social media within their integrated marketing communication plans.
…There is a considerable and justifiable amount of perceived risk for any healthcare organization when evaluating the potential rewards that this direct channel could provide. The lack of a clear position or guidance by the FDA on the use of these tools in promotion complicates the adoption process for most organizations. Admittedly, satisfying the concerns of an organization’s medical, regulatory and legal stakeholders in this environment will be challenging. Pioneering companies that will allow marketers to build a stronger affinity with their consumer base using these technologies will be well positioned to harvest a wealth of consumer
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