Tag: satellite
Satellite Marketing: An Intro to the Process
Satellite Marketing answers the question most businesses are asking, “How can we use social media to sell our products and services?”
Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services. These social media sites and services act as marketing sub-stations, or “satellites”.
Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising. The goal is to expand the reach of the organization and enhance the results by creating relationships….
Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist. Social media is among the fastest growing forms of communication today (site reference), with users connecting
Executives Workshop: Creating Social Media Profiles that Get Results
Satellite Marketing Applied: Developing Social Media Strategy and Profiles for Sales and Marketing.
Using social media sites and services to promote your products and services involves much more than filling out profiles and making friends. We know – we wrote the book on it!
In 4 hours your executive team can understand how to present a positive social presence and to initiate a successful social media marketing plan. You and your key personnel will understand your social media opportunities to develop a strategy for your company, and your sales and marketing representatives. Click here to read more.
Workshop Location
• Pacific Athletic Club, San Diego, CA 92014
• 1:00pm – 5:00pm
• Wednesday, June 17, 2009
Workshop Schedule…
• Registration / Networking
Educators Conference: The Use of Social Media for Satellite Marketing
I recently presented to senior management of an educational conference of colleges on using social media as Satellite Marketing™. I also shared the strategic thinking behind the approach.
If you’re not familiar with the term its one that I use to help describe a shift in the way we distribute content. In the past we’ve added content to a site and pulled traffic via promoting the URL in print ads, billboards, email, print ads, etc. The hope was that they would come to the content. Using marketing “satellites” that “orbit” around our site we take the content to the prospects / audience. Using the form fields available we parcel the headlines, tag lines, links, calls to action, and in particular, the branding, and we entice…
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