Tag: Pittsburgh
Ideahaus® voted Best Boutique Agency, Best Creative, Best Interactive in Media All-Star Awards
Veteran Agency Earns Peer Recognition in City of Champions
PITTSBURGH – The votes are in, and according to the Media Association of Pittsburgh (MAP), Ideahaus is the Best Boutique Agency in the city. It’s also the Best Creative Agency, and the Best Interactive Agency (which includes social media).
The Media All-Star Awards is one of MAP’s signature events “held to celebrate the hardest workers in the media industry.” Agencies, media, vendors and marketing professionals are nominated, then the communications community votes for their choice in a number of categories.
Hosted by KDKA-TV on-air talent Larry Richert, the event was attended by nearly 200 professionals who filled the Doubletree Hotel in downtown Pittsburgh to learn who would make this year’s All-Stars team.
Ideahaus Founder Kevin Popovic…
20YEARS Panel at Media Assoc. of Pittsburgh
There are more channels than ever. And we’re not talking about on cable or Dish Network. But while that may be the case, we think there are some great insights to be shared from seasoned communications professionals who have seen it all going back to the dawn of radio. OK, maybe not that far but you get the idea. Same message. Bigger medium.
Join panel members from the 20YEARS in Communications project to discuss the biggest challenges in media as seen by media and non-media professionals, as well as the biggest opportunities they both see.
Who Should Attend
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Communications professionals interested in learning more about media, how media is perceived in the communications process, and how professionals see themselves, and you, in the professional community.
Case Study: Branding for Executive Recruitment Firm
“You know why this worked? Because people always care what you look like.” – Partner
Situation: We worked with the Partners of an Executive Recruitment Firm specializing in the Real Estate, Construction and Hospitality industries. The Partners share responsibility for the sales and marketing of their services.
Critical Business Issue: As with many new businesses, they were not meeting sales and recruitment goals.
Reasons…: The Company was two years old and had not presented a corporate identity within the marketplace. Salespeople utilized stationery and reprints of industry articles as marketing collateral because there were no formal communications tools to assist their sales efforts. Their on-the-fly marketing program required each salesperson to start from scratch, developing tools as the sale went on, extending
Case Study: TV & Radio for Newspaper Publisher
“This single campaign helps us demonstrate our product to advertisers and subscribers, two very distinct markets.” – VP of Marketing
Situation: We worked with the VP of Marketing of a Newspaper Publishing Company in the business of publishing and distributing a daily newspaper in a major market.
Critical Business Issue: The publisher decided to invest in developing a new section of the newspaper and the VP of Marketing was concerned with not meeting profit margins set by management. She was also concerned with not meeting advertising revenue goals needed to keep the section self-sufficient and not meeting product sales goals to sustain the effort.
Reasons…: Management had made a substantial investment in staff and production to develop a new section of the
Making Sex Look Cool
“As founder and creative director, Popovic says what he’s always hoped to do is simple: “I want to make things look cool.”
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In the world of nightclubs, getting different cultural factions to party together is about as difficult as bringing the Serbs and the Croats to the same table. Pittsburgh has its share of black clubs, gay clubs, and big hair clubs and sports bars, but night spots where elements of these different lifestyles come together are few and far between.
For the past seven years, Metropol in the Strip District has been our best shot at achieving a progressive urban mix. For almost a decade the venue has held up well, doing its part to keep what there is of a dance scene in
Great Acoustics, Lousy Seats
“For a good time call Carmina Burina”
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This full-page ad for the local symphony – aimed, of course, at a youth audience – was preceded by a 1/4 page teaser of just the “for a good time” graffito.
“They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his original quote on the wall, a “Man from Nantucket’-ish limerick.
“The client proved skittish about that. They told us to lift something from the music’s text – food, drink and lust-,” he gives a nod of approval to the song cycle’s pagan themes, “This [Give me color...'] was tame compared to some parts. Then, we shot it in the symphony hall bathroom. The duotone has that ‘red light district’
Case Study: Building a Dealer Brand with Sports and Event Marketing
“Ideahaus was able to see the big picture and really think outside of the box, and not get satisfied with doing things the way they had been done in the past. I know those are cliches, but their ideas and concepts worked to help grow the business and build the dealer brand in our market.” – Marketing Director, Pittsburgh Steelers
Situation: The dealer had been in business for 18 years and earned a reputation as “the Harley dealer in Glenshaw” in the most condensed dealer trading zone in the United States. We were responsible for growing market share and their brand as a leading dealer.
Critical Business Issue: …The owners wanted to solidify its position as the city designated dealer amongst other dealers attempting the
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