Tag: Marketing
Five Steps to an Authentic Marketing Message
Do you get annoyed by the endless stream of sales messages, all day, every day? You’re not alone. Your prospects are being bombarded by emails, texts, and radio and newspaper ads, all trying to convince them to purchase stuff that they often don’t even want or need.
People have become immune to marketing. They’ve conditioned themselves not to respond. This is a problem with life-and-death consequences for your business.
So the question is:
How do you cut through the noise and connect with people who will benefit from your offering?
What turns people off is insincere marketing that’s clueless about their real wants and needs.
Here’s a simple five-step process to creating authentic marketing messages that will connect with your prospective customers. This is not…
Infographic: iOS and Android Comparison
We’ve all heard that mobile is the next big thing. But how will marketers be able to leverage mobile communications if they don’t understand the ecosystem they’re working in first?
The folks at Trademob…, an app marketing firm, wondered the same thing and designed a helpful infographic to explain the current state of the industry.
The infographic takes a look at the two leaders in the mobile landscape, Apple iOS and Android.
Currently, Android has a controlling lead in smartphone market share at 69.2 percent, while iOS commands less than one-fourth of the market.
But, iOS users are willing to download more smartphone apps per user according to the infographic. The smartphone app market is split 33 percent to 58 percent respectively for iOS
Three Essential Building Blocks of Your Social Media Presence
What’s changed? Everything and nothing:
There are 7 billion people on the planet now, and 34 percent of the world’s population, about 2.4 billion people, had Internet access as of late 2012. That’s a big ongoing change.
People still make decisions and live their lives through stories. That will never change.
“The more things change, the more they stay the same.”
- French proverb…
So the planet is hyper-connected by wired and wireless networks, and more people are free to exchange many more stories. How does that change anything important?
If you’re running your own business, or trying to affect real change on any scale, you have greater access to people and markets than at any time in history. We’ve entered a new epoch
5 Resources That Will Make Content Marketing Easier
Content marketing is not new, but it has taken on a new life in the digital world. Brands are in constant competition using social media, blogs, e-commerce, online video production, and more, in addition to traditional marketing techniques.
So how does every brand, each with a unique story to tell, make their content stand out above the noise? That is an enormous question that deserves more than just a blog post.
But, while each brand faces distinct challenges developing a content marketing plan, there are some tools that might help your content rise to the topy
Easel.ly…
Easel.ly is a quick, easy way to make visualizations come to life. Start with a theme, drag and drop your content to make it your own, and, voila,
Blackberry Takes New Demo To Their Competitors
How do you drag users away from popular products they already own and enjoy?
That’s the question Blackberry faces as the company attempts to reconstruct its empire in a smartphone landscape dominated by Apple and Google.
The once formidable Research In Motion, Blackberry’s parent company, finds itself in a tough position. In 2005, it was one of four major platforms dominating the market and now is a small blip on the radar.
So, how can they prove their product is worthy to users already on different devices? Simple.
Put their product on the other, more popular devices.
Testing Out Blackberry 10
You can test out the Blackberry 10 interface using the mobile browser on whatever phone you already own. Pretty savvy move, right?
Are you …
April Fools Day 2013: 10 of the Best Online Stunts
Be sure watch your back and check your shoelaces today — it is, once again, April Fools Day.
The first of April has been a day of trickery for hundreds of years and the internet hasn’t slowed down the traditions at all. Online tech companies use the occasion to get people talking with new fake products and announcements that show off their organization’s lighter side.
Once again lots of resources have been poured into humorous campaigns that will likely only have traction for one day out of the year, and yet it appears to be important to many of the largest online companies to participate annually. Meanwhile, consumers and bloggers either seem to love it or hate it….
Nevertheless, the internet is filled with
Are You Emailing Too Much?
The dreaded unsubscribe.
Email marketing is a mainstay of many digital marketing plans, but that doesn’t mean it’s easy.
As all email marketers know getting customers to subscribe, open, and then interact with an email is a serious challenge. However, those customers that do use email marketing campaigns are undoubtedly valuable.
So, let’s say you have a shrinking list of subscribers. What’s going on?
According to a survey conducted by BlueHornet…, an email marketing firm, you might be sending too many emails.
Over 35 percent of respondents cited the frequency of an email program as the foremost reason they hit the unsubscribe button. This is almost a 5 percent increase from the same survey in 2012 when frequency was the second reason, led by
5 Changes Marketers Should Know About the Facebook News Feed
Well, it’s here whether you couldn’t wait for it or can’t stand it — the new Facebook news feed….
Personal opinions aside, there is always a lot of buzz and serious implications for marketers following big changes to Facebook’s structure. So, what do you need to know?
1) Get out your hi-res camera.
Large images are the most noticeable change to the design. If your brand wants to stick out — or even keep up — your imagery will now be able to definitively lead the charge whether it’s a photo, link, map, or video.
2) Find a feed.
There are more options for filtering posts now, too. Only want to look at posts with photos? Great. Want to narrow it down to
Congratulations, Indeed: Why I Appreciate My LinkedIn Email
On February 1, 2013 LinkedIn began sending email messages to members of the social network to commemorate their roles in their 200 million member milestone.
Some, like me, were acknowledged for having “one of the top 1% most viewed LinkedIn profiles for 2012.” Others were acknowledged for being in the top 5% viewed profiles, or for being one of the most endorsed.
In all these communications, LinkedIn included that it “now has 200 million members.” providing full-disclosure of the data… contributing toward the personalized acknowledgment. Most of us can still do the 4th grade math in our head – we were one of 2 million (or one of 10 million, depending on the message received) – and others were receiving this same email.
What was
Trends in Social Media and other predictions for success in 2012*
“I’m somewhere between The Great Carnac and Jimmy the Greek. Sure, I can make predictions, but it’s based on my experience.”
As part of the San Diego Direct Marketing Associations (#SDDMA) 2012 Marketing Trends Seminar, I was asked to present what I thought would be trends to watch in social media during this coming year. Admittedly, I felt somewhere between Carnac the Magnificent and Jimmy the Greek… (links provided as a courtesy for those too young to get this reference ;-). Sure, I can make predictions, but ultimately where I would tell you to put your money will be based on my experience and insight.
In preparing, I reviewed each of the types of social media (yes, there is more than one ;-) and
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