We’ve all heard that mobile is the next big thing. But how will marketers be able to leverage mobile communications if they don’t understand the ecosystem they’re working in first?
The folks at Trademob…, an app marketing firm, wondered the same thing and designed a helpful infographic to explain the current state of the industry.
The infographic takes a look at the two leaders in the mobile landscape, Apple iOS and Android.
Currently, Android has a controlling lead in smartphone market share at 69.2 percent, while iOS commands less than one-fourth of the market.
But, iOS users are willing to download more smartphone apps per user according to the infographic. The smartphone app market is split 33 percent to 58 percent respectively for iOS
Content marketing is not new, but it has taken on a new life in the digital world. Brands are in constant competition using social media, blogs, e-commerce, online video production, and more, in addition to traditional marketing techniques.
So how does every brand, each with a unique story to tell, make their content stand out above the noise? That is an enormous question that deserves more than just a blog post.
But, while each brand faces distinct challenges developing a content marketing plan, there are some tools that might help your content rise to the topy
Easel.ly is a quick, easy way to make visualizations come to life. Start with a theme, drag and drop your content to make it your own, and, voila,
The dreaded unsubscribe.
Email marketing is a mainstay of many digital marketing plans, but that doesn’t mean it’s easy.
As all email marketers know getting customers to subscribe, open, and then interact with an email is a serious challenge. However, those customers that do use email marketing campaigns are undoubtedly valuable.
So, let’s say you have a shrinking list of subscribers. What’s going on?
According to a survey conducted by BlueHornet…, an email marketing firm, you might be sending too many emails.
Over 35 percent of respondents cited the frequency of an email program as the foremost reason they hit the unsubscribe button. This is almost a 5 percent increase from the same survey in 2012 when frequency was the second reason, led by
Well, it’s here whether you couldn’t wait for it or can’t stand it — the new Facebook news feed….
Personal opinions aside, there is always a lot of buzz and serious implications for marketers following big changes to Facebook’s structure. So, what do you need to know?
1) Get out your hi-res camera.
Large images are the most noticeable change to the design. If your brand wants to stick out — or even keep up — your imagery will now be able to definitively lead the charge whether it’s a photo, link, map, or video.
2) Find a feed.
There are more options for filtering posts now, too. Only want to look at posts with photos? Great. Want to narrow it down to