Tag: kevin
Attitudes on the use of Social Media in Healthcare Communications
Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1
Abstract…
Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications.
Our research objective is to assess current attitudes of healthcare, pharmaceutical and life sciences executives on the topic.
We conducted an online survey with 107 people from varying positions and perspectives within these industries. From CEO to CIO, from Marketing Director to Brand Manager, respondents are active in their positions, serve primarily the United States, and provide diversity to our sample.
When asked about whether or not marketers should be permitted to use social media to
Social Media and The Return of the Customer Relationship
Remember when sales were built on personal relationships with customers? I do.
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My grandmother sold shoes for a living. For 30 years families went to see Dorothy Popović at Jackson’s Shoe Store in Hopewell, Pa every time they needed a pair of shoes. A church holiday, the first day of school, a wedding, a new outfit, a high school dance, or the first job interview. Whenever they needed shoes they went to see “Dot”.
Mothers were confident that Dorothy would make sure their ever-growing children got the right size – it’s what she did. Men trusted Dorothy to get them a pair of boots that were comfortable and would hold up to the mill floor – that’s who she was. Kids looked forward to a
WWKPD: 5 Social Media Must-Haves for Sales Pro’s
From copiers to medical devices to new cars, I have friends whose job it is to sell a product or service, but they’re not using social media.
I also have a lot of friends who teach sales professionals to be better at what they do. Most with a methodology or process, like my fsales coach Mike Bosworth (Solution Selling, CustomerCentric Selling, Story Leaders…), the art of the sale has become big business because as quotas go up, salesforce roster numbers go down, and in the end pro’s need to sell more.
But regardless of what you sell, or how you sell it, there are some tools of the sales trade that I would not be caught in the field – any
Social Media and The Return of the Customer Relationship: The Fireside Chat
Remember when sales were built on personal relationships with customers? I do.
Then something started to change. There was no customer relationship – only numbered accounts, computers merging data with form fields and bulk postage filling the sales funnel to move the inventory purchased by remote buyers.
Well, things are changing for sales professionals – again. Social media is providing the ability to create a new customer relationship.…
What Bugs Kevin Popović About Your LinkedIn Profile?
What Bugs Kevin Popović About Your LinkedIn Profile: An open letter to the slackers in my social business network.
Admittedly, this post started as a rant on the lack of effort put into many of the LinkedIn profiles I see everyday in my own social network. As an active user with 1,500+ connections and a come-and-go member of 47 groups I get around.
In what is now my third round of revisions, it seems as if this has now become more of a “how-to” on maximizing the impact of your LinkedIn profile on your prospects, your customers and the people inside your industry. But I’m still bugged.
So, what’s the problem?…
The problem is that if you’ve created a profile in a social community how
Executives Workshop: Creating Social Media Profiles that Get Results
Satellite Marketing Applied: Developing Social Media Strategy and Profiles for Sales and Marketing.
Using social media sites and services to promote your products and services involves much more than filling out profiles and making friends. We know – we wrote the book on it!
In 4 hours your executive team can understand how to present a positive social presence and to initiate a successful social media marketing plan. You and your key personnel will understand your social media opportunities to develop a strategy for your company, and your sales and marketing representatives. Click here to read more.
Workshop Location
• Pacific Athletic Club, San Diego, CA 92014
• 1:00pm – 5:00pm
• Wednesday, June 17, 2009
Workshop Schedule…
• Registration / Networking
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