Tag: kevin popovic
Trends in Social Media and other predictions for success in 2012*
“I’m somewhere between The Great Carnac and Jimmy the Greek. Sure, I can make predictions, but it’s based on my experience.”
As part of the San Diego Direct Marketing Associations (#SDDMA) 2012 Marketing Trends Seminar, I was asked to present what I thought would be trends to watch in social media during this coming year. Admittedly, I felt somewhere between Carnac the Magnificent and Jimmy the Greek… (links provided as a courtesy for those too young to get this reference ;-). Sure, I can make predictions, but ultimately where I would tell you to put your money will be based on my experience and insight.
In preparing, I reviewed each of the types of social media (yes, there is more than one ;-) and
Ideahaus® voted Best Boutique Agency, Best Creative, Best Interactive in Media All-Star Awards
Veteran Agency Earns Peer Recognition in City of Champions
PITTSBURGH – The votes are in, and according to the Media Association of Pittsburgh (MAP), Ideahaus is the Best Boutique Agency in the city. It’s also the Best Creative Agency, and the Best Interactive Agency (which includes social media).
The Media All-Star Awards is one of MAP’s signature events “held to celebrate the hardest workers in the media industry.” Agencies, media, vendors and marketing professionals are nominated, then the communications community votes for their choice in a number of categories.
Hosted by KDKA-TV on-air talent Larry Richert, the event was attended by nearly 200 professionals who filled the Doubletree Hotel in downtown Pittsburgh to learn who would make this year’s All-Stars team.
Ideahaus Founder Kevin Popovic…
Testing My Social Capital: Getting the ROI from my social media network
How can I access the value of my social media network?
For years now, we’ve been told – and preached ourselves – on the virtues of social media and the value of a network connection. We must get friends, followers and connections to build our reach and expand the resources necessary to be successful. This, we’re told, will help us make new contacts, build our careers, and generate business for ourselves, and our companies.
But how many actually do what you’re supposed to do?
How many people are working towards reaching out to the people you already know to create more connections? How many people communicate with new followers once you get them to follow you? Do you actually participate within the network you’ve created…
I am stylin’ | A Case Study on Content Marketing
Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications.
But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
It means there is a current conversation in progress and you’re welcome to participate – just like in a synchronous real world conversation between different people. The same assumptions most would make from this situation on what is acceptable and what is not acceptable is all too often overlooked my marketing and…
Social Media in Healthcare: Prescriptions for Responsible Use in 2011
“Is it really that hard to apply ‘fair and balanced’ to what you do on social media? We don’t think so.”
Marketing and Sales in Healthcare, Pharma and Life Sciences has been asking the same question: What are the opportunities, if any, for the effective use of social media in such a highly regulated and scrutinized environment of healthcare communication?
Although the FDA has failed to join the conversation, it hasn’t stopped the discussion. Some companies are applying “fair and balanced” to the new media with great success. Some are getting letters from DDMAC. The difference between success and failure seems to come from understanding what you’re getting yourself into and having a fluid plan.
…During an event for the i99 AdClub in State College,
Creating Convergence Between Sales & Marketing Using Social Media
There is a moment in every business where marketing hands off to sales. Planned or not, marketing has created an opportunity, and sales is getting its chance to create a customer.
…At least, that’s what’s supposed to happen.
Did marketing create enough interest? Can sales create enough curiosity and trust? Did they both do their part in getting the prospect to “tell me more?”
Marketing and Sales have both looked to social media for their own rewards, but so far, most have been unable to make it happen.
The big question remains: How can marketing and sale utilize social media for their mutual benefit?
In this presentation:
Marketing Strategy: A review of best practices, and practical examples of how business is using social media for
HausCalls: The Future of Pharma Sales and the Role of Social Media
It would behoove the pharma rep of the future to understand how each and every physician that they call on or want to target wants to be engaged.
Welcome to HausCalls™ – insights and prescriptions from Ideahaus® on problem topics in communications. HausCalls™ is hosted by Kevin Popovic, Communications Director for Ideahaus®, and Author of Satellite Marketing: Using Social Media for Business.
On today’s call, we have Chauncey Smith, past Brand Manager extraordinaire at GlaxoSmithKline, Chief Sales & Marketing Director at ScienceMedia, and now Chief Marketing Officer at MarketSmith Services. We also have Keith Hall, past Director of Medical Sales Training at GlaxoSmithKline, VP and National Sales Manager for Auxilium, and today the Director at Leadership …
SocialMediaPlus Conference: Social Media for Sales
SocialMediaPlus invited Ideahaus® Founder Kevin Popovič… to present “Social Media for Sales: The Return of the Customer Relationship” during their conference Tuesday, May 25, 2010 in Philadelphia, PA. Popovič is largely known for authoring “Satellite Marketing” and is considered a leading strategist on using social media in sales and marketing.
SocialMediaPlus will be the Mid-Atlantic’s largest business summit for professionals interested in learning about the latest in Social Media and web 2.0 technology. We’re anticipating 1000 attendees, 50 exhibitors and 28 sessions led by over 40 of the best and brightest local and national technology, marketing, sales and Social Media leaders.
Popovič speaks about his presentation, “Remember when sales were built on personal relationships with customers? I do. Each customer had a relationship with their
I am stylin’ | Adventures in Content Marketing
Attend the 2011 MBA Conclave Curriculum and Teaching Conference to learn with educators.
10:00am – 11:00am – Tuesday June 21, 2011
500 Hotel Circle North, San Diego, CA 92108
Map and Directions | Register…
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications. But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
“Content Marketing” utilizes various media to initiate and facilitate conversations about the subjects you and your audience are interested in discussing. This quid pro quo over time helps develop the brand and, more importantly, the customer relationship.
Join Kevin Popovic, Founder &
Satellite Marketing: An Intro to the Process
Satellite Marketing answers the question most businesses are asking, “How can we use social media to sell our products and services?”
Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services. These social media sites and services act as marketing sub-stations, or “satellites”.
Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising. The goal is to expand the reach of the organization and enhance the results by creating relationships….
Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist. Social media is among the fastest growing forms of communication today (site reference), with users connecting
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