Tag: hopewell
Social Media and The Return of the Customer Relationship
Remember when sales were built on personal relationships with customers? I do.
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My grandmother sold shoes for a living. For 30 years families went to see Dorothy Popović at Jackson’s Shoe Store in Hopewell, Pa every time they needed a pair of shoes. A church holiday, the first day of school, a wedding, a new outfit, a high school dance, or the first job interview. Whenever they needed shoes they went to see “Dot”.
Mothers were confident that Dorothy would make sure their ever-growing children got the right size – it’s what she did. Men trusted Dorothy to get them a pair of boots that were comfortable and would hold up to the mill floor – that’s who she was. Kids looked forward to a
Social Media and The Return of the Customer Relationship: The Fireside Chat
Remember when sales were built on personal relationships with customers? I do.
Then something started to change. There was no customer relationship – only numbered accounts, computers merging data with form fields and bulk postage filling the sales funnel to move the inventory purchased by remote buyers.
Well, things are changing for sales professionals – again. Social media is providing the ability to create a new customer relationship.…
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