Many things have changed in the last five years, but one thing will always stay the same — running a small business is a challenge.
However, according to new research by Constant Contact…, 59 percent of small business owners say it is harder to run a company now than it was in 2008. Only 12 percent say it was harder then, and 30 percent say it has not changed.
Those who believe it is more difficult most often point to problems in the economy as the largest change, but 49 percent believe that keeping pace with technology has made running a business harder. In addition, 84 percent of small business owners say the biggest change in the last five years is that they use
If you have not optimized your website for mobile yet Google may finally force your hand.
Earlier this week, the search engine giant announced that they will change their search algorithm to demote sites that are not mobile friendly or poorly designed for the mobile user.
There are two major mobile mistakes they will be looking for:
Faulty redirects.… Google will be demoting websites that choose to take the safe route instead of optimizing for mobile. In some cases, sites will only design a handful of pages for mobile devices and, when a mobile user ventures from the mobile-ready zone, the site redirects back to a mobile optimized page instead of the intended destination. Google recommends fixing the redirect by designing your entire site for
It seems as if the world is going mobile, but, for marketers, that means learning new rules and best practices to make your audience happy. But, don’t worry, the rules aren’t as difficult as they are intuitive.
Ideahaus has compiled some of the best advice from across the web to make the design transition easier. Follow these five rules and you are well on your way to designing emails that will communicate big messages on all of those small screens.
1) Get to the point. …Your subject line is the first and possibly the last thing your audience will see if it is not properly optimized. On mobile devices, you are dealing with limited space and limited attention spans, so don’t waste any time telling
Chrysler made a rare move Tuesday in defying a recall request by the National Highway Traffic Safety Administration (NHTSA), and, in the same action, created a debate in the PR community.
For those that don’t already know the story, two Jeep models allegedly have faulty fuel tank placements that predispose them to catching fire in high-speed, rear collisions. That’s a great cause of concern for the NHTSA, but Chrysler responded by saying it “disagrees with NHTSA’s recall request.”
Meanwhile, some are questioning Chrysler’s refusal and others believe the recall is not warranted.
According to the USA Today and government data, fires caused by rear impacts in the Jeep Cherokee and Jeep Liberty have resulted in a combined 51 deaths…. Adjusted for the number